Hope following suggestions will help you
I am Victor, Lead Marketing of PageFly - Page Builder and I would love to share my recommendations for your store and I hope this can help you with my conversion rate optimization and design experiment. Your store looks quite professional and beautiful, and I like your products.
1. Home page
1.1 Make the sticky header
It's really good of your home page is that you have a clear and prominent search bar. But a sticky menu header will be a perfect piece.
A sticky menu header helps customers to reach out to the menu and access the menu anytime they want. Especially, the menu has a search bar, and making a search bar prominent is very important. This helps customers feel rest assured and they can search anytime when they scroll up or down on the home page.
1.2 Add a call to action button on the image banner
It's quite good that you are investing in a clear and quality banner image that focuses on the product (mask) of your store and I see a call to action headline "Shop Our Mask Collection". But you are missing a call to action button
A primary call to action button is one of the important things for a home page of an online store. With this button, you will redirect customers to the page you want them to take action mostly. It can redirect to a collection page, or a product page, etc. This really helps to increase the conversion rate for your store.
1.3 Add more collections of the home page
I see that your store providing many collections, so I highly recommend you can show more collections on the home page such as Fitness/ Wellness, Detox, etc.
Showing all store's collections is more important when the menu header is not sticky because customers don't need to scroll to the top to access all store's collections.
I have a guide on personalizing the Shopify home page, check it if you are interested in it because it provides many tips. I also include the Shopify collection page tips on it.
2. Collection page
I take this collection page for example https://shopshapeitup.com/collections/workout-apparel
2.1 Add secondary hover image on each product image
I recommend you should add a secondary hover image. By adding secondary hover images on each product image, customers can see a different image of each product and this provides more information as a visual aspect for customers and this also helps them to compare different products in a collection.
2.2 Make all product images have the same size
This is pretty good for design aspect and this helps to make your store look professional.
2.3 Improve SEO on product title and product description
You definitely need quality content, even headline, product title, description to increase the ranking on the search engine. You can try to do some keywords research and improve those, you can check this guide to know more about how to write content to drive sales.
A page builder would be a good choice for you to have attractive and powerful pages quickly and you will have lots more time focusing on marketing strategies, so you can consider checking PageFly.
Above are my recommendations for your store and it's really important to customize attractive and unique pages to increase conversion rate. If you feel my answer helpful, like it or mark as a solution. Let me know if you have any questions. Cheers!
Cal here from Shopify, thanks for reaching out to us. I see you've received some great feedback from the Community so far, and many of my own pieces of following feedback will highlight some of those same areas.
How is the business marketing going? What is your current strategy?