We launched a few months back and just received our first 2 production/ collections for the upcoming season. We plan to start promoting our site but have been working on our IG and PR https://www.instagram.com/karsanclothing/?hl=en
My store is https://karsanclothing.com
Would love to hear your thoughts, open ended anything you like or don't like or any feedback in general.
Much appreciated in advance!
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Congratulation for your store. I have gone through your store and hope the following suggestion will help you.
1. Optimize your store loading speed for mobile and desktop
2. Add call to action at banner
3. Optimize your product landing page
4. Optimize your store for SEO
5. Need to use gif images for "LATEST GEAR" section
There are other areas you need to work
Need help? Please contact us here: https://www.mswebdesigner.com/products/get-expert-guidance
Thanks & Regards
MS Web Designer
This is an accepted solution.
Hey there @KarsanClothing!
Ryder here, from the Social Care Team at Shopify. Thanks for posting! I took a look at your website, and I can tell you've put in a lot of work! I'd be happy to share my recommendations.
Your shop has a very clean finish, beautiful visuals, and well written product descriptions. I did notice the first image took a bit to load, is it doing the same for you? To help speed this up, you might be interested in optimizing your images. You can check out our article on how to optimize your images, or add an image optimizer app. Also on your home page, I suggest leaving the Latest Gear for a collection page, and featuring a few items. There's a lot of products on the home page which can cause a visitor to scan, rather than browse. This can be done in your Theme Editor, by clicking on the Latest Gear collection in the lefthand menu and lessening the number of rows and columns. You can then check off the Show "View all" button, to allow your customers to browse through the remainder of the Latest Gear collection.
I see you've added all your necessary pages, which is fantastic! Have you considered adding the Contact Us page to the main menu as well? A lot of visitors will instinctively look in the main header to locate the Contact Us page, before looking in the Footer. Adding it here will just simplify the process for them. In the Footer, I'd also advise including a newsletter signup. While email marketing is often easily overlooked, it's still an effective way to gain traffic. Collecting email addresses from visitors is key for running marketing campaigns.
I browsed through your Facebook and Instagram, and love your content! Have you thought about adding the Facebook and Instagram Sales Channels to your shop? Adding the Facebook Sales Channel will create a "Shop" tab on your Facebook Business Page where you can display your products. You customers can easily browse through your products there, and direct themselves to a specific product page. Similarly, with the Instagram Sales Channel, you'd be able to tag your products. Tagging your products will prompt a call to action with the name and price of the product on your Instagram post. The visitor can then easily navigate to your online store from social media with just a couple of clicks!
While it looks like you're already on the right track for generating organic traffic, I recommend checking out Gary Vaynerchuk's $1.80 Instagram Strategy for an effective way to market on social media. If you decide to pay for advertisements, I recommend watching our Facebook Advertisement Shopify Academy course to help you get started. As I previously mentioned, email marketing is another great way to market. We do have a Shopify Academy course for email marketing, but I also suggest taking a look at our Email Marketing 101 guide to help you get the ball rolling towards your first campaign. Have you developed a marketing plan yet?
It's looking great so far! Keep up the great work. I know there's a lot of information here, so if you have any questions please don't hesitate to ask.
I've taken a look through your storefront and I have a few suggestions and some feedback that I would like to share with you, but let's start with all of the positives! My first thought when viewing your storefront is that it looks very professional, clean and is easy to navigate - these aspects can be very beneficial when driving traffic and getting new or repeat customers. Not only is your theme aesthetically pleasing, but so is your logo. The white background and crisp bold font go nicely with your product images and do make them stand out. There is a nice contrast on your homepage.
This is how you can engage your customers on your store. If you want I can schedule a free demo call with Aitrillion support team (which will assist you in finding a perfect marketing solution for your online store). So that you can have a better understanding about how to "creatively engage and retain your customers using your website".
Simply I had look into your website. It's looking good. I have small suggestion, I hope that helpful for your store.
I would suggest including item reviews too, as reviews for customers to share their positive experience thus different customers can see the reviews and be influenced to purchase.
Since customers are critical, giving previous customers a chance to end up your backers can enable you to pick up their certainty. That, as well as you can get awesome bits of knowledge, bring down your arrival rates and increment activity to your site.
Great looking store so far. Here are some ways to make your store even better and make people want to purchase.
Product Page Feedback
Your store just needs some tweaks to take it up a level. Hope you found this helpful, if so please click "like" below to let me know.