Hi there! Maggie, Shopify Expert here :)
Very professional looking website and I love your products selection.
I noticed that your product titles are not optimized for Google:
The names are great btw! You need to think here also from Google perspective. A product name ‘Golden Retriever Puppies’ doesn’t really give Google any information as to which search results to display this product. It will assume it’s a puzzle from the overall website content, but might have difficulty in displaying your product in more specific search results.
A much better title would be "Golden Retriever Puppies Cardboard Puzzles in a Jar" - it's much more specific, it describes the product to Google, and it would help you get found in more relevant search results, helping you attract traffic that converts.
You can also use your target keywords here to help you rank at the top for your chosen keywords.
Here are a few guides that might help:
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Shopify Expert | Ecommerce SEO Wizard
Hi! I read through the responses, and they are great recommendations!
However, no one mentioned retargeting website visitors. I've worked with dozens of e-commerce brands over the past few years, and retargeting always seems to be the thing that makes them the most money. In order to do this, you'll need to install a Facebook pixel on your website and have some knowledge of running Facebook ads. I'd love to show you how to do this! Let me know.