This is an accepted solution.
I think this is a good start as far as overall structure. The home page has a lot of content—I would pare that down quite a bit. Just leave your overall value proposition (ideally at the top in the hero section instead of "Celebrating 5 years of business") and introduce visitors to the types of products you carry. I think your "Promise & Mission" blurb is great and should be expanded to tell that story all throughout the home page, using the products to back it up.
There are so many products on the home page that I'm concerned about information overload. The home page should introduce the visitor to your brand and the types of products you sell. Having too many products here can be confusing. 3–4 products (one row) for each section (New Arrivals, for instance) would be best. You can create a small link that says "See all new arrivals from Sudsatorium" to drive visitors deeper if they're interested.
With regard to design, I don't think you're showing your brand personality much at all. The products you carry are well-designed and I think you could use that to your advantage throughout the website. Larger, high-quality imagery comes to mind immediately. Showing photos of people using the products would give the site a nice level of professionalism and immersion.
If you have any budget at all, I would recommend at least consulting with a professional designer to get their input. If you'd like to stay the DIY route, take a look at some successful skincare eCom brands to see how they treat their home, collection, and product pages.
The more niche the brand, the more specifically their design will convey their personality.
https://www.milkmakeup.com/ has a very specific design language and that really sets them apart from others in the cosmetics space.
https://imancosmetics.com/ is made for women of color and they tell that story beautifully throughout their entire home page, tying that message into their products the whole way.
https://credobeauty.com/ is a reseller as well. I think they do a better job of laying out their site than Sephora and Ulta. Credo keeps things simple while also making great use of space on the home page. Everything on their site just feels more "put together" if that makes sense. From the home page through the product pages.
There are a ton of other beauty eCom sites you could take a look at for inspiration.
I think your site has a lot of potential just based on the products you're selling. Leverage that through messaging and photography. With some experimentation and feedback you can just keep improving with time.
Of course, this is just speaking based on experience. The best way to know how things are going is to set up analytics, heatmaps, recordings, feedback tools, and interview some customers (or potential customers)—you can do most of these for free or at a very low cost. Every brand is different and has to take a different approach to resonate with their customers.
If you have questions feel free to ask away.
Good luck with your store!
The products you offer on your site are awesome.
Here are some key elements you could improve on:
Here are some links to videos that could really help you out:
Hope this feedback helps. Reach out if you need anymore help.
Hey Green Beauty Products,
Below listed points would surely help you optimize your store:
I hope it helps.
Congratulation for your store.
Hope following suggestions will help you.
This is an accepted solution.
Hi @RaineyRaine welcome to Shopify family
I Hope your business is going well during these difficult times. I checked your store website, and I have a few tips and feedback I'd like to share
1. The logo size on homepage can be decreased and be shifted from center to top left, About us and Contact us can be added to the header with Home this shows off that your unique and no one is running a business like yours for the same reason that you are.
2. Engaging audience by writing blogs with good titles and posting it on differnt social media platforms will give an impression to audience as you are master of content and will look upto you for further knowledge.
3. Attaching social media profile links like LinkedIN, Twitter, Facebook in footer and promoting your brand on these platforms will help you to reach out mass audience
4. Adding a wishlist will be useful as the customer might add the product and will save it or may buy it later. Ask your customers to give feedback on the products purchased.
5. A minimum of 3-4 images of every product is required as the user gets to review the product more closely, ensure that every product has large images in the product view that zoom to fill the browser window.
6. A section of most liked/purchased product on the landing page would help as most of your products will be reviewed in gallery.
7. You need to create urgency and social proof on your store for that you need to add top announcement on your store like adding visually attractive stickers like number to products left, upcoming sales, In trend will create urgency grab the attention and excite the customer.
I hopw this helps!