I have only recently started my online store journey, i'm still working a 9-5 and doing this on the side, my main target audience is coming up soon "Father's day", I still haven't sold a product yet i've been open about a month, however I have only recently improved my SEO, I just want to make sure that my products are right for the market and i'm happy to take constructive feedback.
thanks in advance
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I know you’ve put a ton of hard work into this store, so let’s just dive right in. It’s time to figure out how to get those sales pouring in!
Right off the bat, I see a few things:
- There’s a blue filter/banner (?) that pops up on your header. That looks like a bug you’ll want to fix.
- I like your logo, but make sure it’s a transparent background. If it’s going to blend into your background, create a version with a white text.
- There seem to be two different logos? I see the one in your header and one in your “About” section on your homepage. It’s confusing when there isn’t one unified logo to use across all social media.
- Speaking of social media, make sure the links open in a new tab.
- Don’t forget to add a favicon!
- Link your email address in your footer.
- Since you have an international audience, add a currency converter that automatically localizes the currency.
The first impression of your website is alarming. The only text above the fold is a warning about COVID.
While this is important information, I would move it to a banner at the top of your page with a link to a page dedicated to COVID-19 delays. Customers will still see it, but it’s not overwhelming the screen and make customers feel alarmed the moment they see your store.
For your scrolling header images, I have a few things to test:
Right now, your Funny link and Unisex link leads to all products. Your Organic link leads to the shirt product page that’s featured in the image. Your Personal link leads to the best sellers.
From a customer standpoint, that’s really confusing. Test to see if it’s better if you use static images to highlight three collections with links to the appropriate collection pages:
Heatmaps, which show you where people click, will help you test different arrangements on your homepage. You will be able to see if it’s getting people to go to the collection and product pages.
Your hamburger menu needs some updating, especially for desktop. When I look at it on mobile, it’s fine. On desktop, it’s actually limiting me from doing much of anything:
You really need to address that ASAP. I can’t even scroll through it on desktop!
That’s actually stopping anyone who is interested in navigation around your site. If you had session recordings, which act like a DVR for your website, you would be able to see immediately what your customers are experiencing. You could see what happened during their visits and what stopped them from checking out.
Also, be sure to offer a way to sort by size and color of in-stock products.
There are several things that stand out:
I like that you have your email address and phone number as contact information. A lot of people forget about that step. However, while you have a Messenger-based chat system, it’s not engaging. It also takes people away from your store, which is the last thing you want them to do.
There are other live chat systems that keep customers on your site so you can answer their questions without them having to leave. And it can be set up to invite customers to chat when there appears to be an issue, like if they don’t checkout within 2 minutes of adding a product to the cart or stayed on one page for more than 45 seconds.
David, for someone who has a 9-5 job and doing this store on the side, I’m impressed. You may feel like you have a ways to go, but you’re actually SO CLOSE!
A little insight from visitor behavior will help you find the barriers that are keeping people from converting. Lucky Orange has heatmaps, session recordings, live chat and more with a free trial (no credit card needed) and plans that start at US $10/month.
Best of luck to you, David! I have high hopes for your store and can’t wait to see how your business grows.
Hey Dad joke Tshirts,
In addition to the above-mentioned points, you can try the below-listed tips as well in order to free your store from the remaining "glitches and flaws" and making it a perfect one.
Wish the luck favors you this time! All the best.
The site looks even more professional than before. All the changes have been implemented very beautifully, especially the logo. It is looking quite fabulous.
Overall good work, Keep it up!