Great store and brand so far. You have put in tons of work into your store and it's truly showing off. We have a few clients that target parents with young kids selling clothes and toys. This experience is where our feedback is going to come from. I'll leave a second post about how we think of marketing for an ecommerce brands. I'll fill out the form on your site and see if you want me to look over your campaigns in a free hour long review.
Even with a good CTR or tons of traffic, if people are not buying then it's not the right traffic. Not all traffic is created equal. The one thing we tell each client is that you can get traffic of all kinds but that does not mean it's the right traffic for your store. Here are some ways to make your store even better and make people want to purchase.
Product Page Feedback
Your store just needs some tweaks to take it up a level. Hope you found this helpful, if so please click "like" below to let me know.
When our ecommerce clients are looking to do paid ads on Google or Facebook. We recommend they start off with Google and do Google Shopping as you can target people based on what they are searching for. This means it's easier to get sales and revenue for the business. You will need a Google Merchant Center and a Google Ads Account to run Google Shopping campaigns. After Google Shopping is working, we look at Facebook and setup a Dynamic Product Ads campaign on Facebook.
Google Merchant Center
This is where you host and manage your products (SKUs), so you can use Google Shopping campaigns in your Google Ads (AdWords) account. You can add the Google Shopping app to your store and connect it to your Google Merchant Center... once you do this, you are almost set to run Google Shopping campaigns.
Google Ads (AdWords) Account
This is where you run and manage your Google Shopping campaigns from. You will need to connect your Google Ads account to your Google Merchant Center account above. Once you do that, you can run Google Shopping campaigns. Make sure you turn on Auto-Tagging in your account. Also, make sure you link your Google Ads account with your Google Analytics account... this helps make sure data is shared between them. Hopefully you have setup your Google Analytics account already. Make sure your bids are not to high and you have a good account structure.
Facebook Ad Account
If you have not, you should Setup your Facebook Catalog. That way you can run Dynamic Product Ads (DPA), which is remarketing/retargeting on Facebook and Instagram. When someone comes to your site and does not buy... you can show them an ad later on Facebook and Instagram. The DPA campaigns are always the best return on ad spend for our clients. It's good to start with site visitors or people who have added something to their cart/started checkout but have not bought anything.
Once you have that setup. You can see what is working and what is not working and grow the business. The above assumes you have setup your Facebook pixel and your have a Google Ads Conversion tag setup for your site too. That way you can track your sales. Hope you found this helpful, if so please click "like" below to let me know.
P.S. Just filled out the contact form on your site about giving you a free hour long account review. Loving seeing Canadian brands succeed.
Great job, I genuinely love the colors and images. Some tips:
I would work on these for now. DM me for any clarifications.
Really good job on launching your store. I think there isn't a ton to change, but I'm going to nitpick anyways, because there is always room for improvement :D.
One thing to consider is adding a sense of urgency. By using urgency, you can make your visitors feel like they are missing out unless they order immediately. The 'Fear of Missing Out' that they experience, will increase your ability to convert them into buyers. One app that can help you with that is https://apps.shopify.com/better-countdown . It really can make a big difference in getting your customers to buy from you
One thing to consider is adding reviews. Adding reviews would help your customers research the products they are going to buy. Plus if someone likes a product they bought from you they can leave a review.
Overall your store looks really good, I think with just a little bit of time and effort you'll be able to create a really awesome store!
P.S. I created an email course at https://mailchi.mp/7d8692283c12/shopify-conversion-course, after reviewing a bunch of stores I noticed that there are a few tips that might help, and I created an email list to help with it.
To learn more visit https://www.answrly.com/