Looking for feedback on our store (nineplanets.shop)

nineplanets
New Member
3 0 0

Hi community

 

We opened our first shop two months ago. (URL: www.nineplanets.shop). We have put a lot of effort into the creation (about us page, product description of the individual products, shipping information, size chart, legal information etc.) The feedback on social media about our designs is very good and we are growing relatively fast. Through Facebook-Marketing we have relatively much (in our opinion :) ) traffic on our site. But the conversion rate is extremely low (0.38%). The industry rate for fashion and accessories is 2.13%.

We had free shipping on all orders before. Due to the margin, we introduced Free Shipping yesterday on orders over $70. The conversion has neither worsened nor improved.

 

Could you do as a favor and take a quick look at our shop and tell us what you notice? We would really appreciate some honest, constructive feedback. Are there things we have forgotten? Are there things that are badly implemented? We are passionate about it and hope to give our customers the best experience. And of course to drive up the conversion :)

We appreciate your feedback. Thank you very much.

Silvan and Giuseppe 
nineplanets

 

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vdhnat
Excursionist
21 2 11

Hey @nineplanets ,

 

Low conversion rates usually indicate an issue in your targeting. Are you certain of who your target audience / ideal customer is, and are you certain that you are reaching them with those Facebook Ads?

 

You say you have a lot of traffic on your site. If your targeting is very broad (say, all men 20-30 with an interest in fashion), then that is to be expected. But not all of these 20 to 30 year old men might have an interest in Alien clothing.

 

Try to narrow your audience down. You will get a lot less traffic, but if the traffic is targeted, then it'll convert into more sales :)

 

Here's a tip: in Facebook, create a custom audience from the people who have already bought from you, and try "Find Similar Audiences". This should help out!

 

Let me know if you have any questions.

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neha-sparq
Shopify Partner
1956 124 436

Hey Nine Planets,

You can add a lot more color to your "About Nineplanets" store page by adding images of "celestial bodies, stars, and constellations" to it and relating them with your store niche just like you have done with the page text. Other pointers you must remember are:

  • A "cart button" should be added on the top-right header corner for better visibility and customer access.
  • Align all "Footer links" vertically for symmetric placement. Arrange them vertically in the following order: Shipping and Returns, General T&C, Privacy policy, Impressum, Track your order, Contact Us, and About Nineplanets.
  • "Customer reviews are the true reflection of their trust and belief". Therefore, they must be added to both the (home page and product page) to win over the customer's faith.
  •  Yotpo, an amazing assistant tool with the most advanced solutions for customer reviews, visual marketing, loyalty, and referrals.
  • Enhance your site social connectivity by including links to your Twitter, Linked In, or any other social media business pages as well.
  • You can also install one of the most popular app Growwave which is all in one marketing platform that helps store owners increase conversions with ease.
  • Filters are very important for customers in order to identify the correct product from the huge catalog. So, you should look for advanced filter options for your store.
  • Finally, I would also recommend replacing the default search with an advanced search like Sparq which allows synonyms, advanced custom tag filters, spelling correction, and other such features. Visitors with the search are high intent users and their conversion rate is higher than normal users.
    Check out the features live here
    You can use Sparq free trial for as many products in your store. After the trial period, you can enjoy with Sparq’s Free Starter Plan for upto 1000* products.

Wishing you all the luck for the success waiting ahead.

Neha :)

Sparq is a fast and beautiful product filter and search solution for Shopify store owners. It allows store owners to add a custom tag, metadata, or variant based filters on their collection page and upgrade their default search to an extremely fast, more user-friendly and feature-rich search.
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