I'm just looking for some feedback on possible reasons why I am getting zero sales. I started my online store in Nov 2019, and as of now have had zero sales through the site. This is with 837 sessions, several marketing campaigns on Facebook and Instagram, and a few sales (20% off sort of thing). The first question is about my expectations: is a 1% sales rate a reasonable estimate for a store, or should I have the expectation of a 0.1% or less sales rate? I've made some very modest sales outside of the site (farmers market and friends) so that's why you'll see a couple of product reviews.
Other questions: Is my layout boring? Do my photos suck? Are my product descriptions too wordy?
I'm looking for things I improve on my site to get my first sale, and to continue getting sales.
My store is https://northcraftleather.com/
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Hey North Craft Leather,
"Your logo has the power to invoke an emotional response from shoppers".A large logo can occupy such a large space that other branding elements and navigation items get lost. So, to avoid all these issues, minimize the store logo size. I would also suggest you to look into the following pointers as well:
I really wish your store receives its first sale very soon.
This is an accepted solution.
Congratulation for your store.
I’ve gone through your store and found that there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales. Here is a page-by-page/sectional review of your site:
Customize your header and footer with specific functionalities. Your header should offer a smart toggle search bar where people can type in the products they’re looking for as well as go for sticky header.
Also, create a slide out cart, a cart icon with item calculator.
Home Page --
A lot can be done to your homepage to make it more informative & attractive. Add prompt CTA buttons with a hero banner that syncs well with your store theme & branding. This banner should include info like free shipping, offers/deals like 50% off, etc. Below the hero banner, create categories for all your products in a slider that engages customers.
Your Unique value proposition should be highlighted on your homepage. Add testimonial carousels, announcement bars, product slideshows and make your homepage SEO friendly to increase your site traffic and conversions.
Collection Page --
Your customer views this page to have an in-depth view of the products and services you offer.
Make sure this page has a creative banner to enhance the visual appeal of your store, product reviews of all the products in your store, infinite scrolling to increase page views. announcement bars for highlighting promotions, events, deals and product labels like % off, ‘New Arrival’, ‘Sold Out’, etc.
Product Page --
Add interactive and user-friendly features like custom swatches, product zoom in, product reviews, unique product titles/descriptions, cart drawer and a sticky cart with a sticky add to cart and buy now button.
I’d suggest you to try our all-in-one app, Cart2Sale that also includes the Sticky Cart feature where your customers can easily see the total number of items in their cart right on the product page. This improves user experience as they don’t have to go back and forth from the product to the cart page and vice versa.
Cart Page --
Maybe offering gift wrapping on your cart page, allowing your customers to choose their preferred delivery date and time, include security trust badges and add notes like special delivery and packaging instructions can make them trust and love your brand way more.
This page is the final step before your customers check out from your store so it should be as impressive as any other page on your store.
Integrations on your store --
How do you plan to monitor your site performance and track conversions?
Simply set up and integrate Google Analytics and Google Search Console with your store and get to know who is visiting your store, their demographics, which of your Facebook page viewer converts into your buyer and your store’s ranking, impressions & clicks on Google.
Besides these tracking methods, make sure the following is included on your store:
Note: Sales increase also depend upon your marketing,customer service and UX
This is an accepted solution.
Hey there, @justinboisvert!
Ryder here, from the Social Care Team at Shopify. Thanks for posting! I've looked at your store, and I'd be happy to offer my feedback.
First, I'd like to say it's coming along nicely! You have all the right components, I think it's merely about fine-tuning at this point. On your home page, there's quite a bit of unnecessary space in the header/main menu. It may be more visually appealing to have a smaller size of your logo displayed there, as this will cause the header to thin out a little more.
Also in your main menu, I noticed that you have a menu item titled 'Catalog'. Clicking this will link me to all of your products, so it may be an ideal place to set up a drop-down menu to display the different collections within your catalog. This simply improves the user experience, so that they can navigate to any collection regardless of what page their on in your store. You can also change the word from 'Catalog' to 'Shop' or something along those lines.
Here's an example of how it'd look like in your Navigation:
And here's how it'd look like on the storefront:
Because you only have four collections, you may also want to change the number of collections per row. It looks like you have them setup to display three per row as of now, but if you change this to two per row or four per row, it'll appear more symmetrical. I personally like the look of four collections per row, but you can test both our to see what you like best! You can make this change in your Theme Editor (Admin > Online store > Themes > Customize) by clicking the 'Collections' section in the lefthand menu and adjusting the 'Collections per row'.
I see that you have a pop-up to prompt users to subscribe to your email list, but after closing that there isn't anywhere on your site where you collect email addresses. I recommend having a newsletter subscription field in your footer menu so you don't miss out on any new and eager email subscribers! Email marketing is still the best way to market, so it's important to ensure that you're collecting all the email addresses you can.
When I read through your About Us page, I could see that you have most of the components for an 'About' page: who you are, why you are (the problem that your customers are facing), how you are (how you found the solution), what you sell (the solution to their problem), and what your mission is. You may be interested in reading through our The Untapped Potential of About Us Pages (And How to Write Your Own) for different approaches and tips you can take when writing your page to captivate your audience.
It's great that you've also given your customers a couple of different ways to get ahold of you - by email and by Facebook Messenger. Have you thought of adding a fillable-contact form on your contact page? This makes the process easier for the customer, as it takes away the steps they need to take to send you an email themselves (ex. open another tab, log into their email account, compose email, copy/paste your email address, etc.). If this is something you're interested in adding, we have a guide for that here.
I also took a peek through your Facebook and Instagram accounts. Glad that you've set those up! Have you thought about displaying some of your Instagram feed on your store? This way you can show new visitors up to date images of your lovely work. You can look at using the Instafeed app for that, or browsing through other similar apps here.
Aside from that, I don't have much else to suggest in terms of your storefront's appearance. I don't think your layout is boring, or that your photos suck, or that your product descriptions are too wordy. In fact, that stuff is great! What I can suggest; however, is that the reason you aren't seeing sales is likely not due to the way your store looks. Generally, in these cases, it tends to be due to your marketing plan.
You mentioned that you've seen 837 sessions - is that 837 in the last 30 days, or 837 since you started your store in November 2019? We recommend making your initial analytic-focused goal to see 1000 sessions in the last 30 days. Once you've reached that goal, you can start looking at your conversion rating. Depending on the pricing of your products, we like to see our merchants somewhere between a 2-4% conversion rate. What have you been doing for marketing so far?
Hope this information helps! If there's anything I can clarify, please let me know.
Hello Justin, I can see that you have been putting a lot of effort and expecting some sales. Well, here are some areas of improvements:-
1. Home Page should flow better. I would recommend setting it out like this.
-Popular Products ( 4-8 Max ) I would only use 4
-Newsletter sign up box
2. Change the slider images, it's not looking good. Add attractive images. Remove the banner image from the homepage. It's not looking good. Change the font style.
3. You might be getting a lot of traffic through ads but to convert the traffic into sales you have to keep the customers engaged in your store. You can engage them by giving them loyalty points on activities like on signing up, allowing for push notification, leaving a review, visiting a store. In this way, the number of push subscribers will increase, reviews will increase, newsletter subscribers will increase. You can send push notification to your customers in real-time which will help you to bring back visitors to your store and will help in winning back the losing customers.
Have you tried the integration of web push notification with the loyalty reward program?
Add a chatbot- Welcome new visitors, boost your customer engagement, deliver personalized recommendations and much more. Give customers instant answers 24/7 with the help of the live ChatBot.
To implement this you can install AiTrillion.com. It is a fully integrated app and with automation, you can track each and every activity of your customers and send push notification in real-time which will result in sales. It is an all in one Shopify app. You can check it out.