We launched our women's clothing store last week and have been getting around 500 visits per day ever since. We have been running ads using the Facebook Ads centre and have been getting 8-15 Add to Carts per day and some Abandoned Checkouts. We are using Gosquared and Hotjar to track our users visits and are still not sure what the reason we are not converting our users into customers is. Since launching we have also lowered our free shipping threshold for the countries we get the majority of our users from.
Any feedback you can give us on why we might not be converting is greatly appreciated!
- Your store is really amazing. To reduce abandoned cart rate, you should definitely start notifying your customers when they abandoned your cart. This can be done in many ways. You can send them an abandoned cart push notification or an abandoned cart email. This will reduce your cart abandonment. Not only this you can also start rewarding your customers with loyalty points when they come back to recover the abandoned cart.
- Start using a loyalty program and referral program to entice your customers. It will help you build a loyal customer base. You can give loyalty points to your customers on activities like signing up, allowing for web push notifications, make a purchase, visiting a store and many more.
This will help in doubling the sales as when you give loyalty points to your customers they will come again on your store to make a purchase in order to redeem those points. You can give rewards to your customers to redeem those points.
- You should start using customer timeline feature to track customer journey right from the sign up till each and every activity like when the customer has last visited your store, Email opened, push received, products purchased, etc. This will help you to take action by knowing their behavior accordingly. You can add web push notifications, it will help in retargeting your customers.
- Add web push notification.
- Add a referral program. Referral marketing is a cost-effective way to gain new and loyal customers. Because people are social creatures, individuals that are referred to your company are much more likely to remain loyal customers.
If you would like to implement all these I would suggest you to install AiTrillion.com It has all the features in a single app and is a fully integrated app. It is all in one Shopify app. Plus you don't need to install multiple apps. You can check it out. I am sure you will find it useful.
It can take a few weeks to get a sale after launching a new site. People usually need to come back a few times before they buy. You could setup remarketing on Facebook... if you have not done it already... and remind people to come back and buy. I would start out with Google Shopping ads and then use Facebook only for remarketing. I have ran a lot of campaigns across Australia ever since I lived in Melbourne back in 2011.
Product Page Feedback
Google & Facebook Marketing
When our clients are looking to do paid ads on Google or Facebook. We recommend they start off on Google Shopping as you can target people based on what they are searching for. This means it's easier to get sales faster. You will need a Google Merchant Center and a Google Ads Account to run Google Shopping campaigns. After Google Shopping is working, we look at Facebook and setup a Dynamic Product Ads campaign on Facebook.
Google Merchant Center
This is where you host and manage your products (SKUs), so you can use Google Shopping campaigns in your Google Ads (AdWords) account. You can add the Google Shopping app to your store and connect it to your Google Merchant Center... once you do this, you are almost set to run Google Shopping campaigns.
Google Ads (AdWords) Account
This is where you run and manage your Google Shopping campaigns from. You will need to connect your Google Ads account to your Google Merchant Center account above. Once you do that, you can run Google Shopping campaigns. Make sure you turn on Auto-Tagging in your account. Also, you can link your Google Ads account with your Google Analytics account... this helps make sure data is shared between them. Hopefully you have setup your Google Analytics account already. Make sure your bids are not to high and you have a good account structure.
Facebook Ad Account
If you have not, you should Setup your Facebook Catalog. That way you can run Dynamic Product Ads (DPA), which is remarketing/retargeting on Facebook and Instagram. When someone comes to your site and does not buy... you can show them an ad later on Facebook and Instagram. The DPA campaigns are always the best return on ad spend for our clients. It's good to start with site visitors or people who have added something to their cart/started checkout but have not bought anything.
Once you have that setup. You can see what is working and what is not working and grow the business. The above assumes you have setup your Facebook pixel and your have a Google Ads Conversion tag setup for your site too. That way you can track your sales. Hope you found this helpful, if so please click "like" below to let me know
Beautiful products and design, very well done! A refreshing change to see such good design. I think you do just need to be patient re first sales... it can take some time. Do follow-up on abandoned carts though using e-mail sequences of 3 to 5 emails. Add a coupon towards the end of the sequence. I would suggest you use a sales popup app like Gravy which shows add to cart activity as well as sales (when you get them). Also would be good to add some reviews to the front page and product pages. Photo reviews are also included with Gravy. Keep up the good work!