Looking for feedback please. It's my first store. Link in the body....

CoryM
Excursionist
21 0 3

www.HomeGadgetsPlus.com

Would appreciate feedback, suggestions, etc.

Thank you sooo much ahead of time.  

Hi @CoryM 

Your store looks quite professional and beautiful, and I like your products. And I also would like to provide some recommendations for your store and I hope this can help you with my conversion rate optimization and design experiment 

Add a favicon to your store.

This is one of the great things to make your store unique. You can check this tutorial here https://help.shopify.com/en/manual/online-store/os/using-themes/change-the-layout/theme-settings/add...

1. Home page 

1.1 Make the sticky header

A sticky menu header helps customers to reach out to the menu and access the menu anytime they want. Especially, the menu has a search bar, and making a search bar prominent is very important. This helps customers feel rest assured and they can search anytime when they scroll up or down on the home page. 

1.2 Add a call to action button on the image banner

Home Gadgets Plus 2020-09-03 11-31-21.png

A primary call to action button is one of the important things for a home page of an online store. With this button, you will redirect customers to the page you want them to take action mostly. It can redirect to a collection page, or a product page, etc. This really helps to increase the conversion rate for your store.

1.3 Add social media

You can consider adding your store's social such as Instagram, etc with images. This is a good way to connect you better with your customers and keep them updating.

I also notice that you put your store's social media on the footer but it is less attractive, therefore I recommend you should add social media account with images, for example, Facebook or Instagram feed. 

You can consult my store home page here if you want to have more ideas.

2. Collection page

I take this page for example https://www.homegadgetsplus.com/collections/kitchen

2.1 Add secondary hover image on each product image

By adding secondary hover images on each product image, customers can see a different image of each product and this provides more information as a visual aspect for customers and this also helps them to compare different products in a collection.

2.2 Consider changing the pagination to the Load more button

Kitchen – Home Gadgets Plus 2020-09-03 11-35-30.png

Instead of switching to many pages, go and back, you can replace the pagination by a Load more button. Therefore, customers do not have to change too many pages to see all products, they can press the Load more button to see all products on 1 page. This helps customers easily compare many products and see the wide range of your collection.

2.3 Use color swatches for products

Color variants are the key factor in customer's choices. In your list of products here, if you don't indicate color variants and customers cannot be aware of this, they cannot find their choices and this increases abandoning your store. 

3. Improve SEO

You definitely need quality content, even headline, product title, description to increase the ranking on the search engine.

Best Kitchen Gadget Ever! Cutter Grater Slicer Peeler and more! – Home Gadgets Plus 2020-09-03 11-38-35.png

 

 

You can try to do some keywords research and improve those, you can check this guide to know more about how to write content to drive sales

 

Above are my recommendations for your store and it's really important to customize attractive and unique pages to increase conversion rate.

I have a guide on personalizing the Shopify home page, check it if you are interested in it because it provides many tips. I also include the Shopify collection page tips on it. 

If you feel my answer helpful, like it or mark as a solution. Let me know if you have any questions. Cheers!

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Growave
Shopify Partner
854 21 250

Hi @CoryM !

Welcome to Shopify and I wish you good luck!

  1. Clear CTAs - help to show what to do next. Hero banner on your homepage is a key to make a connection with every visitor. You should clearly communicate what your website is about.
  2. Branding - clearly show your company branding. Logo, brand colors, brand fonts - should be the same across websites, emails, and social profiles. A key part of building your brand is making it recognizable. 
  3. Social proof - an incredibly powerful sales and lead generation tool. 
  4. Engaging images - you need them on your homepage to give visitors a sense of what your business is about. Images help you to tell a story and show visitors what they can gain from your product. For a product website think about how images can convey the value of your product and help your visitors to achieve their goals.
  5. Try adding SEO related high search keywords in your title and product description so that it will be very easy to market your products and display them at the top in google search.
  6. Add a favicon
  7. Imagine if you saw something that you quite like in the store, however you want to browse more, get more options, and then choose the best one. That often happens to me, because I am indecisive. That is when Wishlist comes in handy. Since you have a lot of products on your site, I recommend adding that feature to improve the user experience on your site. Besides, if the items on the wishlist have not been purchased, automated emails will be sent out as a reminder.
  8. Social media has become a huge thing nowadays. I highly recommend taking advantage of that and adding Instagram galleries on your homepage. It will help drive traffic from your site on to your account and vice versa.
  9. Implement an opportunity to log in and sign up using Social Media account. We all have accounts at least in one social media. And if I have an opportunity to create an account just with one click, I will do it. having an easier way to Sign in will help you gather customer base. The most valuable thing for a company is the customer
  10. The items in your store are something that every person will need in their lives. Therefore, I recommend using a Referral program by Growave to give your customers an opportunity of sharing your products with friends and getting rewarded for that.
  11. The sale you have seems to be a nice deal, however, when you make such a big amount off it might devalue your product. People always need to know why you have made such sales, is it a seasonal sale? or is it because there is no demand for it? Does that mean the product is bad? 

    Instead of giving a discount for nothing, give them rewards for completing certain actions on your store ex. for creating accounts, for leaving a review, for sharing your site, for spending money on your site. It is not difficult for a user to do and you will get so many actions on your site, and you are having discounts anyway.
  12. For adding the functions above you can several apps. However, if you want to get all of them at once just with a couple of clicks, try  Growave.

    We have 6 great features -Reviews, Wishlist, Rewards, Social Login, Instagram, Discounts, etc. 

    There is a free plan available.

     Hopefully, I managed to help you. If so, please let me know by liking this post.

Growave is the all-in-one marketing platform that has
- Visual Reviews with automated emails
- Loyalty&Rewards
- Wishlist
- Instagram
- Social Login + more

Increase conversions with ease here
Mihir_Gupta_
Shopify Partner
247 9 74

Hey, there @CoryM pretty neat store out there .. here's what I'd like to suggest - 

1. Some of your product pages require revamping! Product descriptions are not SEO friendly and then when you look at product variants, you need to come up with a professional attitude. Seems like you were casual during that time! 

Summer-Sale-Free-Social-Media-Post-cover-1-800x534.jpg

 

2. You need to shorten the size of images on your product pages to make it look neat and clean! Too big images won't let you win sales .. a great user-friendly store does! 

Rest, your store looks just fine .. Now I'd like to ask, what's your selling and promotion strategy? Are you working on your sales funnels? Let me know if we can be of any help to you! 

I'm from CedCommerce - a team of coders and marketing enthusiasts who help eCommerce entrepreneurs with store set-up and customizations! 

We'll be happy to assist you with any kind of customization; add-ons or planning out sales/marketing/social media strategy! 

As a Shopify store owner, you need to know the course of your journey!

It's going to help you throughout your time in the eCommerce! 

Ps. We're just a message away!

Wish you luck with your Shopify store journey! Cheers! .-. 

 

Helping store owners in their smooth eCommerce journey! ;)
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