Looking for feedback

[Exquisitetaste]

Hi everyone I am new to Shopify. I am the owner of Exquisite Taste Candle Co. Can someone please check out my website and give me feedback please. exquisitetastecandles.com.

Thanks 

[MS-WEB-DESIGNER]

Dear Exquisitetaste,

Congratulations for your store!!

I’ve gone through your store and found that there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales. Here is a page-by-page/sectional review of your site:

• Logo & Favicon - Your logo should highlight your brand name. Add a favourite icon so users can locate your webpage easily.
• Header - Have a sticky header and a clear search bar to help users locate the products they're looking for. Example of Good Header
• Optimize your footer with policy documents
• Use predictive search option
• Custom Slider with Call to Action - Make your site more visually appealing when you add your products in an interactive slider with prompt call to action.
  
• Over All Text , Font , Paragraph , Alignment , Spacing , Padding etc to make it more elegant - Make your store well-organized, neat and visually appealing and add to the user experience.
  
• Highlight your USP - What's unique about you and your brand that none of the other Shopify merchants have? This needs to be highlighted in your store presentation, features & more.
• Human Touch : About you and your business - Highlight what makes you different and personalize your offerings when you write about your brand in a custom About Us section.Example of Nice Home page
• Add Featured / Bestseller products at home page - Engage your customers by letting them know the bestseller products on your store.
• Add Testimonials at homepage - They add to the trust factor as when customers see what other buyers have to say about your products, it makes them more sure about your brand.
• Banner adding on Collection page - Make your collection page stand out with interesting & creative collection banners. Example of Good Collection Page
• Add Promotional banner on collection page - You can show images of featured, bestseller or popular products on the collection page banner.
• Add Product filter for easy navigation - Categorize & filter products by their size, colour or type so users find product to product navigation easy.Example of Ideal Product Page
• Do Cart Page Modification : discount code , Gift wrapping , additional cart notes , delivery date picker, i agree with terms and conditions, trust badges, etc. - Personalize your customer's shopping experience with these features on your cart page.

[TungDao]

Can you give us the URL?

[neha-sparq]

Hey Equisite Taste Candle,

Keep the following points in mind for store modification:

• A "favicon" helps in unique site identification and improves site user experience as well.
• "Terms and Conditions" are missing from the site footer.
• Logo is quite simple,improve it a little bit by adding new font styles and graphics.
•  You can also install one of the most popular app Growwave which is all in one marketing platform that helps store owners increase conversions with ease.
• Filters are very important for customers in order to identify the correct product from the huge catalog. So, you should look for advanced filter options for your store.
• Finally, I would also recommend you to try Sparq product filters and search to replace the default search on your store, this app allows advanced custom tag product filters for collection pages, synonyms, spelling correction, and other such features. Visitors with the search are high intent users and their conversion rate is higher than normal users.
  Check out the features live here. 
  

All the best!

Neha :)

[Droppersstop]

Hello @Exquisitetaste ,

I just had a look at your store, your store looks great. I have a few suggestions for you hope they might help you.

• I have found that there is no favicon to your website, favicon helps your customers to navigate to your website tab while they open many tabs on the same browser and it looks professional if you have a favicon. 
• There is no review option, try adding that feature social reviews helps you a lot in bringing sales. 
• There are no trust badges at your checkout page, try adding them as trust badges help your customers know that your site is safe to shop. 
• There is no “contact us”, “about us” sections. Try adding them so that customers will get to know more about your brand.
• Try adding some sale offers to your products to attract customers.
• Add a blog page, blog page helps you to share more about your website and products which increases your site visibility.

I hope our feedback helps you.

Thanks,

Droppersstop  

[Munn]

Hi @Exquisitetaste welcome to Shopify family

I hope your business is going well during these difficult times. I checked your store website, and I have a few tips and feedback I'd like to share,

1. The banner image on the website is a bit off I would like to suggest a good and attractive banner sliding images would be helpful because mostly banner images will define the theme of the website.
Also, the addition of video to a landing page increases conversations by 80%.
2. About Us and Contact Us page must be added to the header menu as these pages will specify why your brand is unique from others in the market. The same if added to the footer menu as well currently the footer menu looks empty.
3. The home page lacks characterization or classification of the products all the products are added under featured products.
4. Engaging the audience by writing a blog with good titles and posting them on different social media platforms will help create an impression as you are the master of everything and will look up to you for further knowledge.
5. Ask your customer to add testimonials as this will increase the loyalty towards the brand and at least 90% of the customers will go through one comment before purchasing the product.
6. A section of most liked/reviewed products will significantly solidify the brand and will through this all the images in the gallery will be reviewed. Branded video content is likely to take over consumers who are 300% most likely to watch a video about a product rather than read a description.
7. Product badges are a great way to highlight specific products in your store so they stand out. Getting your customers to take notice of the best product offerings and promotions means your sales campaigns should be even more successful. You can even combine product badges with proven marketing techniques such as scarcity and social proof and your products should sell even faster.
(Attaching one of your product image as a reference).


I hope this was helpful!

Munawar.