The usual thing now, I noticed that one of the links which lead to social media, in this case, Instagram is not working properly.
Right now you are not motivating/asking customers to engage in your store. I believe you could provide them with some incentives, so they create the account first (make sure accounts are enabled on Shopify) and then use the discount received upon their checkout.
Hope it was helpful :)
The store looks pretty stylish and easy to navigate. The logo is clear and good looking, which makes everything to look very professional.
I would say that it is important to have a couple of pages:
- About Us
- Contact Us
- Terms & Conditions
- Cookies information.
As for your conversion rate: I don't know if you are making sales or not, however, I would offer you to try this app: https://apps.shopify.com/discount-on-leave. It should help you recover some of your abandoning visitors.
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