We're generating good traffic to my online shop, however our conversion rates continue to be low.
We make sustainable swimwear for active women. Target market, coastal areas, 20-45, medium to high income, conscious consumers, value health and wellness.
I'm looking for feedback on how we may be able to improve our conversion rate, specifically on mobile.
A few q's:
-How can we make the shopping experience better/easier?
-Are there elements of our funnel that aren't working well?
-Is there anything that's distracting from the buying experience?
-What could we add to drive more conversion (once again, particularly on mobile)?
Thank you so much for your time!
Your store is missing all the small details that tie it together and make it a cohesive brand and experience. Here is what I mean by that...
Collection Page Feedback
Product Page Feedback
The biggest area of work is on your product images and having more of them but having them all be consistent too. Hope you found this helpful, if so please click "like" below to let me know.
Could just be the random product pages I looked at.... maybe "many" was not the right choice of words but I would make sure you have a consistent number of images across each product page.