My stores URL is www.roots-cosmetic.com
My current conversion rates are extremely low at 0.33%. Which is quite odd especially considering that the added to cart rates are 2.65%. The store is relatively new and I am still trying to master my facebook ads but I have installed the facebook pixel and get around 70 link clicks a day. I even added the behaviour of engaged shopper but I still have such low conversion rates which is a mystery to me. What I'm mainly wondering is how I how lose 1.62% when customers add to cart and how I lose 0.66% once they have initiated checkout. Thanks in advance.
My niche is beauty products and I used gem pages to create my home page btw.
Hey Roots Cosmetics,
All the best!