I set up my new shop about 2 weeks ago (www.gravitysilverjewellery.com) and have paid for a few ads and I feel as though I am getting a reasonable amount of traffic.
But my conversion rate seems very low - I have only had 3 sales from over 1000 sessions. I don't actually know if that is that bad but I do know that the ads have cost about as much as the revenue I took from the sales, which is fine (and possibly to be expected) when just starting out, but now I am looking to improve this.
So, I would be very grateful if you could take a look at my site and offer suggestions that may help improve my conversion rate (or significantly increase organic traffic).
To increase the level of trust in my shop, just yesterday added the ability for customers to leave reviews and published my existing reviews from Etsy.
Other things I am considering are:
Any help/thoughts/suggestions/criticism would be gratefully welcomed.
Hey there, @Gravitate1!
Let’s break down your considerations first:
Now, let’s look at your website.
Live chat: Like I mentioned earlier, adding live chat to your site is going to be very, very helpful for you and your visitors. Auto invites are a pretty neat feature that will almost set it on autopilot. You set the criteria (i.e., someone who doesn’t checkout within 2 minutes of adding a product to their cart) and if someone meets that criteria, the chat invite is automatically sent to the person. You can help someone in real-time to answer their questions.
You really do have a great store here, and all of the effort you’ve put in shows. When you use visitor behavior, it’s going to help you find out why you have so much traffic but so few conversions and show you where you can improve your website. Lucky Orange has heatmaps, session recordings, live chat, polls and more with a free trial (no credit card needed) and plans that start at US $10/month.
I hope this helps. Good luck!
Cheers - Danny
Wow. Thank you for such a detailed response, I can see me referring back to this list a LOT. And I can see there is a lot of work ahead.
Everything you have said makes perfect sense. The only thing I (sort of) disagree with is about providing a printable size guide. Yes, it may well address one hurdle that customers may have, but I find them to be extremely unreliable for a number of reasons - they are often scaled to printer margins which throws them off and are also very easy to misuse. So by providing one, I may well be making problems for myself later on.
One thing I notice is that you say that the navigation has most potential to improve, but then the only change you really suggest is moving it to the top of the page? Yes, the "One and only" collection could be made clearer as to what it is, and I will certainly be looking at more collections to make it easier to find particular materials etc. But other than that, can the navigation being at the top of the page instead of the side make a big difference to conversions?
This is probably something I should have mentioned before but looking at the stats, it looks like I am getting a good number of product views... they just aren't getting added to the cart.
Anyway, thanks again. Like I say, I will be going through your points one by one and hopefully that will have a significant impact.
About the navigation...
When there's a high abandonment rate or high traffic/no sales, navigation is one of the first things to look at.
Because there's a main navigation on the side and a utility navigation on top, it may be fighting for a visitor's attention. I would be interested in finding out:
For the One and Only collection, I think it's a brilliant collection. A slight change of wording may be all it needs. Your products are fantastic, and I can see this being very, very popular!
For the ring size...that may just have to be a sore spot that you'll have to eventually find a solution for. I understand it's hard because if they mess up, you mess up. I would be curious the responses you would get if you ran a poll asking, "What stopped you from checking out today?" If the sizing ends up being a larger issue for your visitors, that may be something to tackle sooner than later.
Congrats on your Store just visited your website,Your online store has to receive traffic in order for purchases to happen. The key to generating traffic? Search engine optimization. By incorporating SEO keywords into your product titles and descriptions, your site is more likely to rank higher in search engine results. The increased visibility is the key ingredient for greater site visits and more conversions.
If you’re unsure about how to find SEO-friendly keywords or how to incorporate them into your store, check out this helpful guide on SEO optimization of ecommerce websites.
As a recommendation I would like to suggest you about Descrii it is a description generator application.
Descrii is quick enough to Understand your product and save your time from hectic process of generating product description manually.
Hope you will like my suggestion below the link is-
@LuckyDanny Thank you very much for clarifying. I will certainly be looking at all the suggestions you have made as soon as I can.
@EvlinDsouza Thank you for your reply. However, while I know SEO is something I need to work on in order to generate more organic traffic, I think that it is more important for me to concentrate on increasing my conversion rate at this moment in time because there is limited point in getting more traffic if I cannot convert the traffic that I already have. To be honest, it feels like you are just trying to sell me your app. Which is fine, I don't mind that. But I am not ready to spend money on something which may, at some point, increase my organic traffic, if I am not likely going to make that money back with conversions. But I will keep it in mind for when I have increased conversion rate and I have time to look more closely at my SEO strategy. So, thanks again.
@abhinavp00719 I fully understand that better descriptions isn't just about SEO. And I also know that I am not the best at writing good, inspiring descriptions. I can get all the important specs and features across, but doing so in a way which is elegant and to the point whilst also motivating the reader to make the make the purchase, is something which I know I struggle with.
So if you can give me any tips or suggestions about what is wrong with my current descriptions I would be very grateful.
I have read a few articles on writing good descriptions and one of my issues is that almost all of them say to start by saying what specific problem the product solves. As I sell jewellery, it's not really a problem solving product. So as I see it (and I may be completely wrong on this), the pictures are by far the most important part of the description. If a customer sees an item and falls in love with it, and thinks it is worth the price, as long as they do not come up against a problem (such as trust issues, shipping costs or technical difficulties) then they will buy it.
Obviously, it is possible that people simply don't like my designs, or don't consider them worth the price I am asking. But those aren't things which are particularly easy to check.
Hi @Gravitate1 !
Welcome to Shopify and I wish you good luck!
The sale you have seems to be a nice deal, however, when you make such a big amount off it might devalue your product. People always need to know why you have made such sales, is it a seasonal sale? or is it because there is no demand for it? Does that mean the product is bad?Instead of giving a discount for nothing, give them rewards for completing certain actions on your store ex. for creating accounts, for leaving a review, for sharing your site, for spending money on your site. It is not difficult for a user to do and you will get so many actions on your site, and you are having discounts anyway.
Use a referral program that will encourage your existing customers to share your products with their friends by giving discounts if the latter have purchased something from your store. With referral programs it is important to carefully set up so that you are not giving huge discounts and not getting anything back. [I recommend using one by Growave., because it is safe and it is integrated with 6 other marketing features (Reviews, Wishlist, Rewards, Social Login, Instagram, Discounts, Referral, VIP tiers) for better performance.
Hopefully, I managed to help you. If so, please let me know by liking this post.
@Growave Thank you for your comments. I will go through them one by one to see if I can improve upon each of your points.
However, I do feel like it is more of a copy and pasted list which is geared more toward advertising Growave than it is relevant to my specific site. For example, you suggest that I use Growave to add reviews to my site... but I already have that feature.
So, again, thank you because it is a useful list of points, but some of them may not be relevant to my current situation.