Great job so far! To start, I'd recommend adding a few more sections to your homepage. This is a way to really improve a customer's experience on your storefront and feature some key products right off the bat. This is a buyer's first impression of your store and your brand, so you want it to be a high quality experience. I suggest hopping over to this group of example stores here, where you can gather some ideas for how adding additional sections can help the homepage aesthetic.
I'd also suggest adding an FAQ (frequently asked questions) page. If a buyer doesn't want to wait for a response to a question via email, they may not complete their purchase. Adding an FAQ page means that for a good number of customers those answers are already easily accessible. Take a look at this post on writing a high quality FAQ page!
These two tips are a good place to start, and will help bump up those conversions. Once you're happy with your homepage design, you can take a look at this page for some traffic driving strategies. Hope that helps!
Hey there, @DanBurg0516!
Congrats on your store launch. That’s always a huge (and exciting!) step. You’ve put a lot of work into your store, and it shows.
First, let’s talk about the good things:
The biggest issue I see is that your ordering process is complicated. Currently, it’s a two-step process:
There are ways to combine those steps into one. Instead of someone having to email you the information and then wait for a response, it would combine everything into one. I would suggest running a poll asking if your ordering process is clear or what is confusing.
Now, let’s get into the nitty gritty details starting with the homepage:
How to Customize page
Let’s be clear here - you have a great product and start to the store. When you understand what your visitors experience and where they get confused, you can make improvements and updates that drive real changes and more conversions. Lucky Orange has heatmaps, session recordings and more with a free trial (no credit card needed) and plans that start at US $10/month.
I hope this helps! Good luck!
Cheers - Danny
Hello @DanBurg0516, I hope you are doing well! here is the feedback on your store:
- The home page should flow better. I would recommend setting it out like this. Slideshow Image- Collection List- Product Recommendations- Testimonials- Newsletter sign up box- Instagram Feed.
- Engage your visitors coming to your site by giving loyalty reward points which will increase repeat purchase and customer lifetime value. You can add a web push notification which will help you to retarget your customers anytime even when they are not in your store. This will help you to run your store smoothly and decrease the bounce rate and will capture your visitors and convert them into prospective or paying customers. You will be able to retain your customers for the long term.
- For getting more conversions and sales you can target your customers by sending automated emails that help to improve the relevancy and timeliness of your campaigns. You can use triggers and workflows to automatically send messages to consumers after they take a specific action. For some reason unknown to you, they leave without making a purchase but with email automation, you can make sure that this user receives an email shortly after they abandoned their cart, reminding them of what they left behind and asking if they need help completing their purchase. In this case, email marketing automation turns a missed opportunity into an opportunity to build a stronger relationship and make a sale.
- You should definitely start notifying your customers when they abandoned your cart. This can be done in many ways. You can send them an abandoned cart push notification or an abandoned cart email. This will reduce your cart abandonment. Not only this you can also start rewarding your customers with loyalty points when they come back to recover the abandoned cart.
If you would like to implement the above features/ customer engagement or marketing tools in your store. I would recommend you to try out the all in one Shopify app AiTrillion. I am sure you will find it useful.
Hope this Helps!