Losing customers between adding to cart and checkout

[miniskandihome]

My shop has been live for 2 and half months. the traffic is ok 7500 visitors, but I'm losing between 2/3rd of my customers between "Add to cart" and "Check out". For instance, for the last 2 months the numbers shown are 165 Add to cart for only 44 who reached Check out. The abandon cart just show 5 customer info, so they cannot reach the checkout information page.. Here is the shop: 
https://www.miniskandihome.hu

I already add  contact, phone number, our story, popular product to homepage, and add on the product page product review app, shipping policy, free shipping rate information. 

what can I do to convert? Or what I should change? 

Thank you.

[ui-gab]

That's really hard to say what exactly is causing the shopping cart abandonment rate.

To be honest, your site looks great from my perspective. The only thing that jumps out at me is .

I'm not a fan of having extra steps for a user to complete before purchasing. It just makes things harder, but I do understand if you need it for EU policies.

You could try one of those cart abandonment apps, that may or may not help. In addition, maybe making some limited time promotions from time to time to get urgency for users to complete the transaction, but don't go too far with promotions.

This is only what I can see, there's plenty I can't see.

My advice is to start tracking your data and then make the changes and see if it impacts your metrics. You need to look at it from different perspectives like conversion rate, bounce rate, time on page, cart abandonment rate, and product detail view rate at the minimum to understand what can be improved.

If you would like, I can provide a free analytics consultation which involves:

• taking a deep dive into your data: look at where your traffic comes from, what they do on site, why they might be dropping off
• identifying metrics that and areas that could cause issue
• working together to see what we can improve to bring up that conversion rate
• at the end of the day you know your market the best, but I can help to provide key insights and a second opinion on what could be improved

If you are interested just send me your email in a private message and we can work together more efficiently via email. 

If you have any questions, I'm open to being fully transparent. I'm really just looking for some positive reviews for my app.

I have no guarantees that this will help improve, but at least I can offer a second opinion.

Cheers,

[Droppersstop]

Hello @miniskandihome ,

I just had a look at your store, your store looks great. I have a few suggestions for you hope they might help you.

• I have found that there is no favicon to your website, favicon helps your customers to navigate to your website tab while they open many tabs on the same browser and it looks professional if you have a favicon. 
• There are no trust badges at your checkout page, try adding them as trust badges help your customers know that your site is safe to shop. 
• Add a live chat, so that you can connect with your customers while they visit your website.
• I have also found that there are only a few products in your store, try adding more products so that your customers will have a lot of options to select from.
• Also, try adding SEO related high search keywords in your title and product description so that it will be very easy to market your products and display them at the top in google search.

I hope our feedback helps you.

Thanks,

Droppersstop

[miniskandihome]

Thank you! I will definitely do this :) We just start our online store now, but the plan is to grow our collection and product. 

[Sajay]

Hey @miniskandihome 

Welcome to the Shopify family, and congratulations on your store. Your store experience is actually quite nice, consistent. I don’t the experience might be the problem. 

That being said - not all traffic is equal. So there can be a few reasons for no conversions (a) You’re sending the wrong people to your website. OR (b) There are issues with your website experience.

What kind of targeting are you using for advertising? Is it sending the kind of ideal prospects you want to your store? I think you should do an audit of that data.

It might be the quality of traffic which is the bottleneck, since you mentioned that the bounces are also very quick. Figure out which it is and make changes accordingly - and 

I think you’ll be on your way to more conversions!

That being said, I do have a few observations on your store:

1. As a previous comment has mentioned the “checkbox for agreeing to terms and conditions”. Any extra steps/friction can lead to users dropping out. 
2. Another observation here - when I tried to click order without selecting the checkbox, the dialogue box showed. After clicking “OK”, the text from the “Order” button vanished.
3. 
4. This is just some advice, but you could add free shipping, even if you have to increase prices by a few bucks. Shipping is a big turn off for online shoppers.

I hope this advice helps out. Hoping for more sales in your store!

Cheers.

[neha-sparq]

Hey Mini Skandi Home,

Try out the following points for better store modification:

• Add a "Home Button" to the header menu for better site navigation.
• Favicons are a must for better customer experience and unique site navigation.
• "Twitter and Linked In" should be added to the site footer for better advertising.
• You can also install one of the most popular app Growwave which is all in one marketing platform that helps store owners increase conversions with ease.
• Filters are very important for customers in order to identify the correct product from the huge catalog. So, you should look for advanced filter options for your store.
• Finally, I would also recommend you to try Sparq product filters and search to replace the default search on your store, this app allows advanced custom tag product filters for collection pages, synonyms, spelling correction, and other such features. Visitors with the search are high intent users and their conversion rate is higher than normal users.
  Check out the features live here. 

All the best!

Neha :)

[Munn]

Hi @miniskandihome welcome to Shopify family

I have been through your website it looks pretty clean and well maintained which is great!

I would like to share a couple to tips which will help you out

1. Addition of most viewed or most liked section on your homepage will significantly increase the percentage of gallery review
2. Ensure every image has other 3-4 images with different angles which will help the customer to get a detailed view of your gallery with this you can also add a product zoom in to fill the browser window.
3. Engaging the audience by writing blogs with better titles and promoting them on various social media platforms will be helpful
4. A search feature on your homepage will give easy access to customers as more than 50% of users on a landing page head straight to search box to navigate the site.
5. Ask your customers to rate your products as this will help build trust and loyalty for the brand.
6. You need to create urgency and social proof on your store for that adding visually attractive stickers like a number to products left, upcoming sales, In trend will grab the attention and excite the customer.

I hope this helps!

Munawar

[ritesh-copy]

I think your website language can be first problem. It's in different language, so people just come around your website just to compare price with your competitors...I'd prefer English as universal.

Second problem can be copy of your website.

You website copy should convince your customer to purchase your product right now, Give them a reason to buy now.

Otherwise, they will add the product to cart and then they 'll say you good bye back to you.

I think I can be resource for you...so I'm leaving my LinkedIn profile here - https://www.linkedin.com/in/ritesh-kumar-copy/

[miniskandihome]

Thanks, the favicon is already ready :)

Your other solution I will work on it.. 

Thanks