I recently launched my italian e-commerce site and I am receiving A LOT OF traffic but no sales. I am using google adwords, instagram and facebook ads to promote my store. I have noticed that visitors scroll the product page but they do not add to cart. I would love some feedback on my store https://maria-neckmassager.com/products/maria%E2%84%A2-the-n1-top-neck-massager
Feeling a little discouraged, would appreciate some feedback. Thanks.
Hello @AnnalisaTerzoli, I hope you are doing well! the store looks good and you have a great collection. You should implement customer engagement and marketing tools in your store which will help you to engage the traffic coming to your store and will convert them into paying customers. You can give loyalty points to your customers on activities like signing up, leaving a review, allowing for push notification, visiting a store, following, or sharing on social media. This will help you to entice customers and will increase the number of push subscribers, email subscribers. This will also help you in collecting the review. You can send an in-email review form to your customers. This can be sent automatically.
Integration of loyalty reward program with web push notification, review, email marketing, and with full automation results in wonders for the eCommerce stores. It will help you in increasing conversions and sales on your store and retain the customers for the long term.
Customers look for great deals & offers during this season if will not see any then they will shift to an alternative.
Add a web push notification. It turns visitors into subscribers and subscribers into customers. It can be sent even when customers are not on your store and bring back the losing customer to your store.
Hope this helps!
If you are looking to implement customer engagement or marketing tools in your store. I would recommend you to install the all in one Shopify app AiTrillion. You can check it out. I am sure you will find it useful.
I am also happy to assist you in setting up the above features in your store. Looking forward to your reply soon.
We are happy to help sellers to increase sales in this BFCM.
Hey @AnnalisaTerzoli, I hope you are doing fine!
Congratulations on your store!
Your store looks absolutely fantastic no doubt there, the home page and layout visuals everything is great. One thing that I found odd is that your product titles and their description don't live up to the store's amazing look, if the description is a little organized and descriptive it will surely help customers to understand better about the product. Lastly the product title a good product title should have all the essential information about the product take Amazon’s product titles for example.
In addition, I checked your website's On-Page SEO score on WooRank and it wasn't looking good. I'd strongly suggest you work on that along with the products which have useless meta description as meta description and SEO rating vastly impact your store visibility on google and other possible interaction places. Also, the meta description plays an important role in attracting the right kind of traffic ultimately resulting in better conversions and increased sales.
I’d really suggest you try Descrii, their expert review will be really beneficial for your Shopify store as they point out almost every little detail about your store and how you can fix them to ultimately gain more traffic and conversion. Also, they provide titles, descriptions, and meta descriptions for your products that’ll help your website to climb high in search rankings.
I hope this helps you achieve your goals.
Good luck with the store.
Have a nice day!
First impressions - your store looks great! The only thing design wise that I am not a fan of is the fact that I have to hover over an image to see the price.
We hear from a lot of store owners A LOT that they get a lot of traffic but no conversions. This comes down to your SEO, you are getting traffic but it's the wrong kind of traffic.
When I take a look at your product SEO, this is what I see and this is how it would show up in search results or social media shares:
By default, Shopify will take your product title and the description and add that into your SEO. The issue here is that a person searching for your type of products wouldn't type "Jolie Smocked Cropped Top" into Google, they would type something along the lines of "shirred crop top". We’ve created a video walking you through how to do your SEO properly so that you can target your intended audience:
My last piece of advice is to focus on trending clothing items. Clothing is a very saturated market which makes it extremely hard to rank for. I would recommend doing some research to find out what is currently trending in clothing and focus on selling that. Make your website, your ads, your social media posts all focused on this clothing trend. It will make your advertising dollars count if you are able to better specify who your target audience is.
If you have any questions, you can contact us using the information in our signature. We hope our response was helpful, if it was, let us know by giving us a thumbs up!
PS: If you need some graphics for your store for Black Friday, we just released a free pack. They look like this:
They come in 4 different colors and have percentage variations ranging from 20-80% off. You can download them for free when you sign up for our email list.