Hi @ebramtadruss -
First of all, kudos on getting traffic. That’s one area many stores struggle with. I know it’s frustrating to see no sales, but at least you’re getting traffic. Anyway, let’s see what we can do.
Right off the bat, I see that you have Lucky Orange installed on your store. That’s huge - you are going to find out exactly what people are doing. As one of the founders of Lucky Orange, I know the value of visitor behavior!
Looking at the homepage, I would examine session recordings of people interacting with your hero images. Namely, are they clicking on it or moving around it? There’s no call to action on the hero images, so you’re missing on that opportunity.
Use heatmaps to look at how far people scroll on your homepage. My thought is that there is a lot of prime real estate above the fold and effective fold that is not used to its full extent. For example, people can’t interact with your online business card (which has a different logo, by the way), but it’s being featured above your “Featured Collection” and testimonials. What if you moved that to the bottom of your page or to an About Us page? The same goes for your custom order requests - it may still belong on the homepage but not as high on the page.
While you’re using heatmaps, look at click heatmaps and focus on the top navigation. Which areas of the menu bar are getting the most attention? If it’s the FAQ (which I would venture to say is probably one of your top elements if not THE top), you can go into it with heatmaps and see which ones are your top questions.
Let’s move to the collection page for a moment. I like that you have filters, but I would provide filters for categories, like color or type of poster. Right now, there are so many that seem like repeats and don’t the customer find a poster. For example, would a customer know the difference between the “because the internet” and “because the internet poster” filters? Simplify it!
Because you don’t know what’s going on, spend some time on live view. Unlike recordings, which act like a DVR for your website, live view lets you watch people in real time. If you have live chat activated (I don’t see it right now, but you could just be offline), you can initiate a chat with customers you may think are struggling.
While we’re talking about chat, I can’t ignore auto invites. Like I said, I can’t tell if you’re using Lucky Orange chat or not. If you are, set up an auto invite within the chat tab. You can set it up so if someone spends more than 30 seconds on your collection page, a chat invitation will automatically trigger. It would look something like this:
(I set this one up in my own Lucky Orange to show you.)
The reason I love auto invites so much is that it really helps save a sale. If you can answer questions for an indecisive/confused shopper, you’re proactively doing your part in saving the sale.
Lastly, I want to extend a personalized onboarding call to you. It’s not a sales pitch - we want you to get the most you can out of Lucky Orange. It’s a free, 15-minute call with one out of customer success managers. It’s all focused on what you need and the questions you have. Here’s a link to set it up if you’re interested!
I hope this helps. Please don’t hesitate to send me a DM if you need anything!
Cheers -
Danny
