I launched my site 2 weeks ago, since then I have got almost 1000 store visits but only 2 Abandoned Carts and No Sales!
I've asked a few professionals what I'm doing wrong or something I could change but they haven't mentioned anything in particular or significant that could be the reason.
Here's the link to my store: https://zealthstore.com/
I'd really appreciate any tips or feedback.
(Just to mention the demographic and audience I've been targetting is women 25+ in United States, UK, Ireland & Canada)
Thanks in advance!
You mentioned that you had 1000 visitors but 2 ATC.
Did you double-check your campaign objective? Is it set to conversions or just purey traffic?
Assuming it was on conversions, what I can tell is that you have the right audience and budget since you got almost 1k visitors within a week!
Are you aware that you are charging $20 for shipping when your store says 'Free Tracked Shipping'? This could also be an issue since most customers go away after looking at that.
Try charging more for the products and remove the shipping fee.
Also, make sure to add a Favicon to your website!
Hi @etrendz ,
Thanks a lot for having a look! You've given me some hope lol. That was my mistake I didn't set the standard shipping as free only my home country I changed it since and also added a favicon!
Hopefully this makes a difference, thanks again for your help
We've read your post and are sorry to hear that you aren't getting sales with the amount of traffic you've been receiving, it has to be very frustrating and discouraging.
We've reviewed your store and have some feedback for you:
We hope our feedback was helpful and that you start seeing some sales. If you have any questions, feel free to reach out to us using the contact information in our signature. We wish you all the best!
Hey there, @ChloeDarcy!
There’s good news and bad news. The bad news is that your situation is one that a lot of merchants find themselves in, but there is good news! There are plenty of opportunities to find out what’s stopping more visitors from adding products to their carts and checking out.
A colleague of mine recently analyzed a website with this same issue. Here’s the video if you want to take a look at it: https://youtu.be/ssmhY8OlJfg
But back to your store.
Typically, when we see traffic but no sales, we look at two potential problem areas:
For your target audience, you may need to do some more refining on your audience. Right now it’s a pretty broad audience set! While you’re driving people to your store (great!), the fact they aren’t converting shows that it’s not necessarily the right traffic to your store.
Heatmaps, which show you where people click, can be filtered by campaign/source to help you identify specific products that may be appealing to your products. Heatmaps can also help you evaluate those campaigns against audience adjustments; you’ll be able to see how their engagement changes.
Also, be very careful about how you’re creating your ads. Make sure they are linked to the correct page. For example, I see you’re promoting the Foreo Smart Facial Cleansing Brush but have it linked to the homepage.
Now let’s move on to your website. First, a few each fixes:
Let’s start on the homepage
Looking at the footer
For reference, I’m on the Natural Jade Facial Massage Roller Tools.
I would highly recommend reviewing both your audience and store through the eyes of your visitors to get a firm understanding of what they are experiencing and doing while on your site. Why are they leaving before converting? Visitor behavior should shed new light on it. Lucky Orange has heatmaps, session recordings, chat and more with a free trial (no credit card needed) and plans that start at US $10/month.
I hope this helps! Good luck!
Cheers - Danny
Hi @ChloeDarcy !
Add a blog page, blog page helps you to share more about your website and products which increases your site visibility.Your e-commerce blog will not only drive more traffic to your website—but it will increase your conversions too. Your blog will make you feel more credible and relatable, which will provide new clients with a greater sense of confidence in their purchases.
90% of people read reviews before purchasing an item. I personally do not read the description too much, I go straight on to the reviews section because that is social proof. In my opinion that is essential for every site. I highly recommend (almost insist) and adding that feature on your site. You can use Growave for that, it offers automated emails within the Reviews feature as well.
The items in your store are more on an expensive side, therefore I recommend giving back to your customers by rewarding them with free shipping, discounts, and other goodies for spending a certain amount of money on your site. That way, letting your customers know that you care about them.
The sale you have seems to be a nice deal, however, when you make such a big amount off it might devalue your product. People always need to know why you have made such sales, is it a seasonal sale? or is it because there is no demand for it? Does that mean the product is bad? Instead of giving a discount for nothing, give them rewards for completing certain actions on your store ex. for creating accounts, for leaving a review, for sharing your site, for spending money on your site. It is not difficult for a user to do and you will get so many actions on your site, and you are having discounts anyway.
Use a referral program that will encourage your existing customers to share your products with their friends by giving discounts if the latter have purchased something from your store. With referral programs it is important to carefully set up so that you are not giving huge discounts and not getting anything back. [I recommend using one by Growave., because it is safe and it is integrated with 6 other marketing features (Reviews, Wishlist, Rewards, Social Login, Instagram, Discounts, Referral, VIP tiers) for better performance.
Hopefully, I managed to help you. If so, please let me know by liking this post.
Thanks so much for the review, I really appreciate the time & effort you put into it! I took note of all your points & have been working on the changes
Really great video too! I'm sure it will help me alot
Thanks Again, Chloe