I'm advertising on FB/Insta and I am quite happy with my ads and the clicks/ATCs they're getting, but nobody is completing the payment process. I have about 18 incomplete checkouts, if these were all sales I would definitely be getting my value out of my ads. But nobody seems to get through the checkout process.
This is my product page: https://tmaccessori.es/collections/jewelery/products/luna-and-crystal-pendant
Anyone had the same thing or knows what to do about this stuck point?
I have few suggestions on your website. Under product page left side you have leave free space i mean check this image https://snag.gy/GY0ISN.jpg. I suggest you can fill that space by images or description...etc.
How visitors find who you are? I suggest you can add about us page under footer or header section. And you can add Contact page also.
How visitors are trust on you? There is no policy page and above pages too, Then how they willing to purchase your product?
You can provide your Instagram page link on your store too.