Lots of impressions but no sales.

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Tourist
11 0 1

My question is the same as most others here. Since launching my store in late January this year I have spent about $500 on facebook ads. I have reached 67,135 people with 81,103 impressions which has resulted in 965 total visitors (790 unique) but only 2 organic sales.

I would really appreciate if you could take a look at my store www.activepotato.com and provide me some feedback. Be honest, you won't hurt my feelings.

Also if you could share what I can do kickstart some sales. You can see some of my recent ads here:
http://imgur.com/a/yzMjg

Thanks in advance

0 Likes
Excursionist
42 0 11

Hello and good evening Uzair, 

I hope that all is awesome by you today. To begin with, I *LOVE* your site and products. The images are clean, great quality and are shown "in action" as well as still/static (love the stuff). 

There is not one-size-fits-all to get customers, however, there are a few things that do work. Social is huge but the social media icons on your page do not work. You may want to create pages and link the icons and connect with influencers on those platforms to get your product in front of the right people.

As for the facebook ads, were you able to target individuals who are indoor/outdoor runners, newly interested in running, new year resolutioners who want to run their way to a healithier lifestyle, etc. As a search engine optimiation (SEO) consultant, I can tell you that it's not enough to reach 100,000 individuals if none of them are intersted in staying/become active.

Here is one suggestion that may/may NOT work - connect with an Instagram influencer for your target (only) and ask if you could post your "ad" on their page with an active link back to your store. Do you have local gyms that may allow you to showcase your tshirts? You have a GREAT product - you can so do this. 

Keep in mind that there is far too little content on the site - for About Us and why you decided to start this line. 

You'd be surprised at how this often overlooked places on your website can actually help potential customers make a decision to buy. 

Consider reading through the Shopify SEO topics for additional suggestions regarding on-page and off-page optimization. 

Work at this daily, experiment and find what works for your business, be resouceful to keep your business growing. 

Zindy 

1 Like
Tourist
11 0 1

Thanks for an awesome response Zindy. I did'nt even notice that the link to my social media pages were broken. I am a slacker when it comes to writing content, but I will consider it more seriously now.

I am new to this with no prior knowledge about marketing and advertising, I am still trying to figure out how to create better target audiences on facebook. My audience is very broad like for example Men or Women, ages 25 - 40, interested in Running. Can you share some examples on how I can narrow my audience down to "...indoor/outdoor runners, newly interested in running, new year resolutioners..."

Thank you so much for the pointers.

Regards,

Uzair

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Shopify Partner
1598 20 160

Hi Uzair,

Being on ecommerce platform and owning one store, advertising is the major factor. You should run to the targeted customers, run campaigns, do regular posts etc., I suggest some of the links that helps

https://www.shopify.in/videos/content-marketing/using-facebook-ads-to-promote-content

https://help.shopify.com/manual/kit/talking/market-products/facebook

https://www.shopify.com/guides/make-your-first-ecommerce-sale

Cheers!!
Appfreaker

https://apps.shopify.com/alidropship
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Tourist
11 0 1

Thanks Appfreaker

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