How are you attracting sessions to your website? In webmaster terms, it is called driving traffic to your website. Using social media ads is a good strategy for driving traffic to your website. When you run ads, create your ad campaigns make sure you are targeting people who might buy your products/services.
Hey there, @Kryptonite-love -
When you have a lot of visitors but no sales, I’ve found it’s usually one of two things:
Sometimes it can be your checkout, but since you didn't mention that you have a high cart abandonment, I'm assuming that's not your problem.
A colleague of mine looked at this very issue and how to address it if you want to take a look: https://youtu.be/ssmhY8OlJfg.
Back to you though. Let’s talk about traffic first.
If you’re driving the wrong traffic, you’re going to see a higher bounce rate in general with relatively low engagement (if any). Do you use any visitor behavior like heatmaps (to see where people click/scroll) or session recordings (to watch what happened during a session)? I would highly suggest it.
To analyze your traffic:
If you’re seeing a lot of traffic with low engagement, I would do a hard look at your ads, sources, and methods. Consider revising any audience metrics you use. Or, if there is a source that has overall low engagement, consider other sources instead as you look at paid ads.
If you’re seeing a lot of traffic with low engagement from phones rather than desktop, this could be an indication that you need a way to retarget that audience. They weren’t ready to buy on their first visit, but they may be primed on a return.
Next, let’s talk about your store. You don’t include a link to it, so I can’t go into specifics. That being said:
If you want us to take a look at your store for more feedback, just include the URL in a post. The Shopify community is really good at providing feedback! In the end, it really comes down to looking at that visitor experience to better understand what happened. Lucky Orange has heatmaps, session recordings and more with a free trial (no credit card needed) and plans that start at US $10/month.
I hope this helps! Good luck!
Cheers - Danny
When you get high traffic and no sales it either means you are getting the wrong kind of traffic (not your target audience) or there is something within your store that is turning people away (product prices, shipping time, shipping cost, a site error etc.). We recently released a 2021 Shopify Ad Strategy video that I'd recommend giving a watch:
When I take a look at your products, you have them advertised as gifts for Valentine's Day:
When shopping online there is always that concern of whether or not it is going to arrive on time. When I go to your checkout, the least expensive shipping option is $18.28 but there is no guarantee it will arrive on time. Offering faster shipping time, especially when you are advertising something as seasonal, is absolutely crucial. I see you have the products also advertised as gifts for anniversaries, birthdays and etc. which is great! I would still say the same about shipping time because if a person wants this for an anniversary or a birthday, there is still that time constraint. Keep in mind last-minute gift buyers as well :).
However, before you invest any more money, I'd recommend you ensure you've got a winning product on your hands. We walk you through how to figure out if products are trending and which tools to use to find winning products:
PS: If you decide to give Ecomhunt a try, here is our affiliate link: https://www.ecomhunt.com?afmc=2tp
Using our affiliate link does not cost you anything extra, it tells Ecomhunt we sent you and we may receive earnings for that referral.
My last recommendation is to spend some time on your SEO. By default, Shopify will pull your product titles and descriptions and use that as your SEO (that is what is happening in your case). You don't want to leave your SEO to default, you want to be intentional about the words you use so that you are reaching your intended audience. A common mistake in SEO is using the wrong words. You have to include words that a person trying to find your product would search in Google. We created a video walking you through how to do your SEO:
We hope our response was helpful, if it was, let us know by giving us a thumbs up and/or marking it as a solution!
Best of luck!
Hey again! Just looking at your website, I had a few suggestions:
In general, you’re almost there. Look at visitor behavior and see what your visitors are really doing while on your site. When you have this insight, you can see exactly what hurdles your visitors face.
I hope this helps! If you want to give Lucky Orange a try, don’t hesitate to reach out for anything.
www.kryptonitelove.shop I advertise by commenting on Instagram and facebook. Seems to get traffic. Wont people that are looking for a product like mine click on the link I leave in posts? I get about 50 sessions a day from just commenting. Most people stay on my homepage and dont go any further.