I recently launched my Shopify store and I am getting lots of viewers and sessions. I have had over 1k views this week so far. But no sales what so ever. Can anyone help me please and explain what’s happening? My store is www.theluxedream.com. Your input is greatly appreciated.
Hey there, Jennifer!
Bo here from Shopify Support.
It is great to see that you are landing so many visitors, you clearly are doing very well with your online marketing, now that you have the visitors coming to your page it is time to start converting them to customers and there are definitely a few tweaks we can make to your page to make this happen!
The first product listed on your homepage is your "Majestic Blue Sapphire and Australian Crystals Bracelet in 18K White Gold". You are selling this item $24.99, this is a textbook definition of too good to be true. 18K gold would consist of over 70% pure gold, if you do a quick Google search for 18K white gold you will see similar looking bracelets selling for over $1,000. I checked on the sapphires as well and found that according to Gem Select prices for be-heated blue sapphire are now at their highest, with stones weighing over 5 carats demanding $3000-5000 per carat; and 2-5 carat gems fetching $1000-3000 USD per carat, especially blue sapphire from Sri Lanka (Ceylon). Having a product described as 18K white gold with "features natural blue sapphire stones " selling for $24.99 on the top of your homepage makes your store look illegitimate and while you have done amazing work bringing your customers to your page, this will dissuade them from buying right away. Also, if this is not actually as described you are breaking consumer law and leave yourself open to legal action being taken against you by disgruntled customers.
Upon checkout, I noticed that there were live rates thrown in from USPS and UPS along with the free shipping rate that you have inputted. I would recommend getting rid of these live rates as you are dropshipping and they would be inaccurate you would not be using these couriers to deliver your orders, so those who pay a higher shipping rate to get their item faster will be left annoyed when you cannot deliver in said amount of time.
The first thing that I looked at here were your product titles descriptions. A lot of merchants adjust the description slightly from Oberlo and then post it to their page, I can't be certain but it does look like this was the case with your store. The issue with this is that the titles from Oberlo are often very long winded and actually rather incoherent. The reason for this is that they are trying to cram as many keywords into their titles so their products are easy to find, however, for a customer facing store this does not look good. It doesn't look very professional and those who are familiar with Oberlo/AliExpress will recognize the format. So while you have done a great job in curating the products, you do need to do some more work to market them better on your site.
I can see that you were keeping the descriptions simple and straightforward which normally I would be a fan of, however, when it comes to online stores, more words can often be better. I would consider filling out your product descriptions a bit more. One example of this I always refer to is NastyGal. NastyGal makes sure to have a little description on every product that 1) describes the piece and 2) projects the voice of their brand! Take a look at how they describe some of their products, each description shows personality and reflects their brand's voice. Finding a voice for your brand will help you gather loyal customers and even brand ambassador.
When shopping online, people are generally looking for something specific, a dress for a staff Christmas party, a pair of earrings for that special person. While your products are broken up into broad collections such as Jewelry and Women's Apparel, I would recommend breaking them down into more specific collections to make it easier for your customer to navigate your store. I would recommend setting up collections for different categories of jewelry such as necklaces, bracelets, earrings and so on. The same would go for your women's apparel, break it down into jackets, dresses, tops etc. You can read up more on creating collections here.
I noticed that you don't have an About Us page. The About Us is probably the most underutilized marketing tool on Online Stores. What an About Us page should be is a goal-oriented sales page, one that focuses on highlighting the biggest selling points of your story and brand, making a strong impression on curious customers. It is the perfect place to highlight a number of objectives such as:
In short, your online store displays your products brilliantly, your "About Us" page should be telling your customer why they should buy from you.
Let me know how this goes and if there is anything else I can assist you with, I'm happy to help!
All the Best,
Under jewelry, you should have earrings as a collection, bracelets as a collection, etc...so you are dividing up each product type so your Jewelry collection won't end up huge.
You can check out what I mean on my site https://www.bohemianbangles.com
I'm sure Bo will suggest you some important things soon!
Let me tell you some points which I think you should work on to get sales for your new store.
1. First, keep the important text in the subscribe now Popup, You have added too much content and the main discount part is not visible properly. So keep the limited content that is catching...
2. You have a limited number of products under one category only. I will suggest you to add more products and make your profit margin less in the start.
3. Use Marketing Apps, to attract more customers who visit your store. Here are the best 10 Shopify free apps to increase your sales. These apps will definitely help you to grow your revenue by converting your Traffic into your Loyal Customers.
Important: You should focus on SEO for your Store from the first first day, you launch your store. SEO is the best ROI (Return On Investment) strategy for every store. Focusing on SEO will help you decrease your Ads Budget and an increase in your Revenue. You can hire an SEO Agency, so that you can focus on choosing Winning Products.
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