I have been receiving a lot of traffic and my ads are working well but I have only gotten 4 sales. I’m still learning new things and obviously have made mistakes but can someone give me tips how to get more conversions? For some reason my ads target mainly asian countries, my top is bangladesh, india, lebanon, pakistan am i wasting money adding them to my ad target or should I continue?
Hello @onedroppshopp, I hope you are doing well! Here are some ways to make your store even better and make people want to purchase:
- On the homepage, add a section of trending/ new arrival products.
- You can start giving loyalty points to your customers on different activities like signing up, visiting a store, making a purchase, allowing for push notifications, share/ follow on social media. This will help you to entice your customers and retain them. You can reward your customers in order to redeem those points. When you will give points to them they will come again in the future to make a purchase in order to redeem those points. This encourages repeat purchases which increases sales and helps in retaining your customers.
- Add web push notifications, it will help you to retarget your customers even when customers are not in your store without getting their email addresses. It also helps to reduce the abandoned cart rate.
- For getting more conversions and sales you can target your customers by sending automated emails that help to improve the relevancy and timeliness of your campaigns. You can use triggers and workflows to automatically send messages to consumers after they take a specific action. For some reason unknown to you, they leave without making a purchase but with email automation, you can make sure that this user receives an email shortly after they abandoned their cart, reminding them of what they left behind and asking if they need help completing their purchase. In this case, email marketing automation turns a missed opportunity into an opportunity to build a stronger relationship and make a sale.
Make your store engaging and interactive enough to grab visitors' attention and engage them in your store. For conversion, you need to engage your visitors coming to your site. Make your website interactive and increase engagement on your website. This will help you in customer retention. If your store is engaging then it will help you to reduce the Customer Churn Rate i.e percentage of customers who stop purchasing from your brand. It will reduce the bounce rate and will boost your sales.
If you would like to implement the above features/ customer engagement or marketing tools in your store. I would recommend you to try out the all in one Shopify app AiTrillion. I am sure you will find it useful.
Hope this Helps!