We've been getting a lot of traffic to our store. Today alone we got more than 2000 visitors, but none of them finalized a purchase. We have a dropshipping jewelry store, with a relatively low pricing strategy (kept lowering as we became more desperate to make a sale) plus a 30% discount code on our latest facebook ad (the one that got all the traffic).
- Visitors: 2,012
- Added to cart: 6
- Reached checkout: 6
- Average session duration: 58 seconds.
- Bounce rate: 74%
We've tried everything and can't understand how we don't get any conversions despite the number of visitors. If someone could review the website and maybe give some advice, we would very much appreciate it. If there are any other statistics you would want us to share, please let me know. Thank you!
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You store does look great overall. However, there are some changes I would make. Have a cheap prices for jewelry may be turning people off as they could view it as to good to be true. You don't want to cheapen you brand by having all these discounts. I would pull back on discounts.
Even if you are getting traffic, not all traffic is created equal. Based on your numbers, I would say the traffic is not converting because it's not the right people coming to your store. We recommend our ecommerce clients start off on Google Shopping as you can target people based on what they are searching for. This means it's easier to get sales faster. You will need a Google Merchant Center and a Google Ads Account to run Google Shopping campaigns (see below). Then for Facebook we setup them with a Dynamic Product Ads campaign on Facebook. Now on to your store:
Product Page Feedback
For setting up Google Shopping, please see below as you will need a Google Merchant Centre account and a Google Ads account to running Google Shopping campaigns. Making sure you have the right bids and campagns structure will determine if you succeed or not. Also see the section on Facebook and setting up remarketing:
Google Merchant Center
This is where you host and manage your products (SKUs), so you can use Google Shopping campaigns in your Google Ads (AdWords) account. You can add the Google Shopping app to your store and connect it to your Google Merchant Center... once you do this, you are almost set to run Google Shopping campaigns.
Google Ads (AdWords) Account
This is where you run and manage your Google Shopping campaigns from. You will need to connect your Google Ads account to your Google Merchant Center account above. Once you do that, you can run Google Shopping campaigns. Make sure you turn on Auto-Tagging in your account. Also, you can link your Google Ads account with your Google Anaytics account... this helps make sure data is shared between them. Hopefully you have setup your Google Analytics account already
Facebook Ad Account
If you have not, you should Setup your Facebook Catalog. That way you can run Dynamic Product Ads (DPA), which is remarketing/retargeting on Facebook and Instagram. When someone comes to your site and does not buy.. you can show them an ad later on Facebook and Instagram. The DPA campaigns are always the best return on ad spend for our clients. It's good to start with site visitors or people who have added something to their cart/stated checkout but have not bought anything.
I don't think there is anything wrong with your store overall. You just need to make sure you are getting the right traffic and make some tweaks to take it up a level. Hope you found this helpful, if so please click "like" below.
I think @DuaneBrown Pretty much hit it on the head with his feedback. The number issue I can see is the lack of copy. Sometimes we underestimate the value of good copywriting. Your store looks good, you have strong images, but you have little to no copy. Don't sell jewelry, sell a lifestyle. Also, I would suggest instead of running ads directly to your homepage, direct your ads to a landing page where you can really sell them on why they should buy your jewelry, as opposed to every other in the market. Definitely, ease-up on the discounts. Why buy now, when I can come back later and get an even bigger discount.
Your store and jewels looks great, your design is very clean there are many who would love that,
In addition to the great suggestions above,
Regarding sales and conversions, when looking at your website, nothing can suggest the very low conversion rate of people adding to cart which means that you're most probably not getting the right people in, I checked your Facebook Pixel and it looks like it's implemented properly so your measurement should be correct, but it looks like your not using Facebook Dynamic ads, and that's where you can get the most conversions when advertising products.
When working with dynamic Facebook ads make sure your ads investment leads to getting value, and till then, learning who is your most likely to purchase audience by capturing the people who visited your store, added to cart and purchased, You're welcome to try using Facebook ads with our new Smart Ads app to help you get there fast from your first audience targeting to full optimization: https://apps.shopify.com/my-smart-ads - creates professional dynamic collection ads and slider ads with products catalog on Facebook for your store and help you with constantly improving your sales with introducing better new learning audiences.
All the best!