Lots of traffic, no sales!

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New Member
9 0 0

started this store recently, and ran an influencer ad yesterday,. I’ve had over 600 sessions, but no sales. Over 30 people reached checkout. This is the page I ran the ad too

https://cloudlighters.com/products/the-cirrus

thanks guys!

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New Member
5 0 0

Congrats on getting the traffic! That is a hurdle for many of us.

Have you done a test runthrough, including the checkout process? It could be the price is showing differently, payments are not being accepted, or the shipping information is not right.

Besides that, I see "Follow Us" listed, but no social media icons are there. And there is no trust factor for the overall website; I only see that on individual product pages.

Hope this helps a bit. Good luck!

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New Member
8 0 0

On your video I would also show the device lighting a candle and a pipe and a cigarette, and a butane torch and a camp fire. The more the better. Cool product. Tempted myself.

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Excursionist
104 0 10

You need to target specific people in countries who are not served by existing online retailers. No-one in a first world country will wait a month for a lighter when amazon sells them for half the price with free two day shipping. 

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Excursionist
97 0 7

Hi Chris,

Nice job there. Since you are offering discounts you should create an urgency for them. Use a countdown app in order to make people buy faster. For the abandoned carts you can use Flashchat.

Good luck!

Messenger Commerce Specialist
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New Member
9 0 0

Thanks guys! I’ve added social proof and followers to my Instagram. I’m still stuck. In the past 2 weeks I’ve had over 1,500 clicks on the site, and over 50 reached checkout, but no checkouts. I’ve been through checkout process and nothings wrong, and my shipping is free. :(

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Excursionist
84 0 6

Your footer menu should include some information and leave out the text "FOOTTER MENU". You don't need that. :)

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Tourist
15 0 2

Hi Chris, 

Your store looks great. I like the clean and modern design. 

I think you're lacking trust, so some reviews should help. Maybe get some family/friends to buy and leave a review. Add some photo or video testimonials from them too.

Another suggestion is video the lighters in action and place them on the product page. If you're comfortable on camera, even better! According to Stacks and Stacks visitors are 144% more likely to purchase after seeing a product video.

We can speculate why people aren't converting but the best way is to ask your visitors directly. I would suggest creating a poll that pops up when someone is about to leave your store. Within a few days you should get a good enough picture to understand why people aren't buying. Similar to this one, but I'd suggest choosing different questions more relevant to your business:

 

Read How To Use Polls To Increase Conversions to learn more about polls.

I look forward to your reply,

- Matt

Are you struggling to make sales? Then read this: https://www.vysors.com/feedme/article/increase-conversions/
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