Rae from Shopify here. Thank you for reaching out with this question, and sharing this image of your products - they look beautiful!
I'd love to look into your store further to help share some feedback and make some recommendations about your site. So that I can do this, can you please share a link to your site with me here?
Also, I'd really like to hear a bit more about your current marketing strategy and your target audience so that I can make some tailored suggestions in regard to any ads you're running and how these are targeted. If you can tell me a bit more about this, that would be very helpful!
Looking forward to hearing back from you so that I can provide more assistance.
Thank you so much for getting back to me with all these details, Joy!
After looking into your site further, I'd love to share some recommendations of ways to receive more traffic and influence more sales. Please check out my specific suggestions outlined below:
In terms of your marketing strategy, thank you for sharing all these details with me! Have you had a chance to develop a marketing plan for your business?
I understand that you're hoping to keep your marketing costs down, so it will be beneficial to consider some organic marketing tactics, along with the paid methods you're already using. Organic marketing works well on social media networks like Facebook and Instagram, so building business pages for your company on those channels is a great idea. Even if you decide against advertising on these networks, having an online presence on these channels can help increase customer awareness and trust in your brand.
It sounds like you have a detailed outline of who your target market is, so now I suggest finding out where these individuals spend time online, and how they consume media. If most of these individuals are on Facebook, then Facebook advertising may make the most sense for your business. Once you figure out where these individuals are consuming ads, you will be able to advertise to them as effectively as possible. For more details on this, check out this document.
Additionally, are you currently targeting a specific geographical area of customers? Having a target market in one area can be a great way to help target ads and ensure these ads are effectively reaching your customers. This resource has many tips on ad targeting for various channels that can be used to ensure the campaigns you run are successful.
Lastly, for more tips on marketing, please check out the following links:
This information will get you on the right track, but if you have any other questions or concerns, please let me know and I'll be glad to assist further.