Hi Every one,
I have started to sell via Shopify a year and half ago and my conversion rate doubbled but still lower than 1%. I consider our funnel quiet good as I only have 53% of abondonned cart - bounce rate is around 45%.
I have increase over the year the conversion rate improving:
* Our story
* Structure of the website
* Free shipping and return
Since the beginning of the year, the conversion rate increase by more or less 10% per month, but still, lots of traffic and not so much sales. Would it be the price or the product the issue?
I would love to have some feedbacks and how I can improve our conversion rate.
Many thanks for those who would take time to answer
our website is
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Clayton Bates here from Shopify Experts.
Let's work through the problem here. You have a good following on Instagram and should really be making sales from that. You have awesome images that helps to give the visitor a great feeling on the side so its not that. I honestly think there is couple of problems holding you back.
Home Page: This doesn't really flow well. It could be structured better.
Product Page: Needs to be fixed up a little. Description needs to be fixed up a little to make it easier to read. You also want to have all the information about the product on this page. Product tabs are great for cleaning up the page. I'd add these ones
Checkout: Be consistent here and have the same colors as the rest of your site. Overall you want to be very consistent on every page.
There is more areas to improve but this is a good start.
Here are some links to videos that could really help you out also
Hope that helps. Reach out if you need anymore help.
P.S Here are some video reviews my awesome clients have left me
I would suggest to check your check out process. Are there any hurdles? I would recommend to make the checkout process as simple as possible for your shoppers.
Also work on to build customer trust, add some trust signals. Trust Signals build customers trust and help users to feel more secure in their buying decision.
Create a sense of urgency: Creating a sense of urgency helps increase sales when used in moderation. Take a look at your sales funnel and see where you lose the most leads. Making people feel as if they’re about to lose a great opportunity is a powerful way to drive conversions.
Call of Action Placement: You need a strong call to action to gain people’s attention and to convince them to act. Try to use good CTA to increase conversion and sales.
Ads: If you want to increase sales I would recommend to start off Facebook or Google Shopping ads. It becomes easier to get conversion faster and grow your business with the help of Ads.
You need to work on your store as well to make user want to purchase. Below are some ways:
Sticky Header: Sticky header is something that remains fixed to the top of the website, and are visible even when you scroll down. It gives a better navigation experience to the user. Also reduce the size of the header.
Social Login: Implement social login. It is a single sign-on for end users. By using this user can sign in on a website instead of creating a new account. This simplifies registrations and logins for end users.
Homepage: Homepage could be better and more organized. For engaging new customers you need to work on your homepage. Homepage content should be strategically decided.
Featured Images: The featured image captures the first attention of the user. Create good quality featured banner images with interesting taglines to captivate user attention. Make Buy Now button more visible on home page.
Web-Fonts: Ensure text is user-visible while web fonts are loading. Adding different font can completely change the balance and tone of your design. Choose a font that is easier to read even from further away.
Mobile Score: Your google page speed score is only 27%. Low mobile page speed may kill your traffic and affect your conversation. For greater success and to deliver a great user experience you should focus on mobile score as well.
Product Page: Product description formatting is a bit messed up. It should be nicely spaced so that buyers find it visually appealing. You can display the extended details using tabs rather than a chunk of text. Think about how you can concisely convey and highlight the most important information.Organize the collection of your product images. Insert images into carousels.
I hope you like my feedback.
Hey Ode Lingerie,
The store looks "fabulous", but just needs a minor brush-up. Pay attention to the below listed points for improving your store look:
Wishing you all the best for your coming days.
Congratulations for your store page. I hope you're well and safe in these difficult times.
I really liked your store - definitely the kind of place I'd shop from. There were some pieces of information I felt were missing. I'm adding them here.
Do let me know if this is useful for you.
Hope to hear from you soon! Till then, good luck and do stay safe!
Hello @Sissilucio ,
I just had a look at your store, your store looks great. I have a few suggestions for you hope they might help you.
I hope our feedback helps you.