I started to sell socks via Shopify and my conversion rate is running below 1%. If I can bring it up to 2-3%, I would be in a very good place. I have been mostly selling through Facebook and Instagram, landing users either directly on the product page or special deal page. Here are more details on store metrics:
Add to Cart: 10.53%
Out of store sessions.
I would like to love to get feedback on the site itself, prices of the products, and any ways to potentially improve the conversion rate of the site. If you have any recommendations on the marketing side (e.g. places to get good quality traffic), I would appreciate it.
Many thanks for those who are willing to provide me with any feedback. My site is:
Congratulations for your store!
I’ve gone through your store and found that there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales. Here is a page-by-page/sectional review of your site:
I've taken a look at your store. Nice products! I've some suggestions to increase the conversion rate.
1. Add the Home page link at the starting of the main menu.
2. Add favicon to your store which is a small square image/logo that appears next to a web address. Favicon helps to strengthen your brand and add a polished look to your website.
3. Add 'New Arrivals' section to help customers keep updated on new products.
4. Add product reviews as most of the customers read the review before purchasing the product.
5. You can add testimonials on the home page to make the store look more professional.
6. A FAQ would be useful!
7. Try to maintain the same image size while listing all products.
8. Discounts and limited-time offers will help to increase sales.
9. Add About Us page which is a reflection of the purpose and personality of the business.
10. Add more specific product title/url in product pages.
Creating the perfect SEO product title/url can help the search engine understand exactly what it is you are selling and drive more traffic to your site. So try to keep the product title/url unique and more specific.
11. Add filters in collection pages to help your visitors narrow in on the specific product they're looking for and find products they might be interested in based on certain features (e.g. size, color, category)
Before you think of ranking you should ensure your pages are found (indexed by Google). You can submit your store content regularly to all the major engines, or consider using a convenient tool like flare by Mansion Ecommerce. flare automatically detects site changes and verifiably informs major search engines like Google & Bing. You can get your free Google Index Score through flare. Plus! Only flare can submit individual URLs to Google & Bing, allowing your prioritized pages to be indexed first and fast.
Hope this was helpful!
Hey there @jungyubl. Abandoned carts and not so good conversion rates are part and parcel of your eCommerce journey! But its good that you're keeping an eye on it. Here is what I'd suggest you do -
1. Try reaching out to the users who have abandoned their carts - drop them an email and communicate about price drops or a whole new offer!
2. Can a customer checkout without creating an account? This might be problematic and the reason why there are so many abandoned carts. You can provide customers the facility to checkout even without creating an account.
3. Are you also on other marketplaces like Frugo, Walmart? Selling on Shopify is one thing, and having a presence on other marketplaces is another thing! Maybe getting on marketplaces would help you in having a loyal customer base!?
4. Moreover, its summertime! Let's wait for winters to arrive .. maybe then you'll be able to see your sales increasing?
I'm from CedCommerce - a team of coders and marketing enthusiasts who help eCommerce entrepreneurs with store set-up and customizations!
We'll be happy to assist you with any kind of customization; add-ons or planning our sales/marketing/social media strategy!
As Shopify store owner, you need to know the course of your journey! It's going to help you throughout your time in the eCommerce ecosystem!
Ps. I'm just a message away!
Wish you luck with your Shopify store journey! Cheers! .-.
I hope you're doing great!
I would be happy to solve your problems, Please give me a suitable time to discuss about your issues.
Also, add me over Skype id- live:jennifer.wcoast or Drop me an Email- firstname.lastname@example.org
I look forward to your response!
Hello @jungyubl how do you do? So I went through your store and I like what I saw. However when I run a Woorank assessment on your page - You scored 63 out of a 100 which means it's quite okay terms of easiness to find. I see you have Instagram an acebook accounts linked to your page which is good. A Twitter account will however increase your presence on the web and improve you woorank score. What Woorank does is to assess how easy it is for your page/store to come in a search of keywords that relate to your store. So have a Facebook page linked as well, if possible Interest, WhatsApp, Business and even a Google Maps presence - all these will improve your woorank score.
I would like to suggest a product that will help boost your sales and help you understand how your users are interacting and on which products. Our AI shopping assistant helps store visitors to discover, share, and get relevant options on items to buy in your store. You get instant revenue boost, recurring sales and store growth when you offer trusted social recommendations to customers.
You can customize your Rendezvous widget to match the theme, color, and style of your store - and it won’t reduce your page load speed.
Do install the Rendezvous Social Recommendations App and let me know your thoughts on it.
I like the brand and company name. There are a few comments I have that can help to improve your store:
I see you have reviews through an on-page plugin but overall you don't have many reviews. You may want to consider using the free plan at Syntellio where we would collect reviews of verified customers on your behalf. We show reviews on our site and link back to your site, hence increasing your SEO, leading to more traffic over time, which will lead to more sales as a result.
I hope the pointers are helpful but let me know if you need me to explain anything further.
Hey @jungyubl ,
I agree with the other posters here to fix some of those issues. But right now we can only point out things we see.
There's a lot of the process we can't see.
My advice is to start tracking your data and then make the changes and see if it impacts your metrics. You need to look at it from different perspectives not just conversion rate, but bounce rate, time on page, cart abandonment rate, and product detail view rate at the minimum to understand what can be improved. We also do video replays, so you will be able to collect replay videos of your customers, journey through your website to know who, why, where your customers are dropping off. Time to stop doing guess work.
If you would like, I can provide a free analytics consultation which involves:
If you are interested just send me your email in a private message and we can work together more efficiently via email.
If you have any questions, I'm open to being fully transparent. I'm really just looking for some positive reviews for my app.
Hi @jungyubl !
Welcome to Shopify and I wish you good luck!
The sale you have seems to be a nice deal, however, when you make such a big amount off it might devalue your product. People always need to know why you have made such sales, is it a seasonal sale? or is it because there is no demand for it? Does that mean the product is bad?Instead of giving a discount for nothing, give them rewards for completing certain actions on your store ex. for creating accounts, for leaving a review, for sharing your site, for spending money on your site. It is not difficult for a user to do and you will get so many actions on your site, and you are having discounts anyway.
For adding the functions above you can several apps. However, if you want to get all of them at once just with a couple of clicks, try Growave.
We have 6 great features -Reviews, Wishlist, Rewards, Social Login, Instagram, Discounts, etc.
There is a free plan available.
Hopefully, I managed to help you. If so, please let me know by liking this post.
Welcome to the Shopify community.
I saw the affiliate marketing program you have on your website I think that its a great marketing way to expose your brand and drive potential traffic to your website. However, I have noticed that all your products are on sale and I think some improvement could be made here.
Discount sales adds a sense of urgency. One of the main reasons why people don't buy from a store is because they feel like they can buy it whenever or when sale happens so frequently that it does not urge them to buy it immediately. One way to fix this is to add urgency by choosing specific products(high margins, products with high stock quantity, etc) and setting an end date on your sales, you can easily add a sale to your store with a countdown timer. This way you can make your visitors feel like they are missing out unless they order immediately. The 'Fear of Missing Out' that they experience, will increase your ability to convert them into buyers.
Aside from that, once you have managed to drive traffic to your website, you should use retargeting campaign to re-engage with potentials who interacted or are interested with your products. Retargeting campaigns allow you to remind customer of your brand after leaving your website and offer the product information they viewed with different kinds of creatives. In other words, the goal for a retargeting campaign is awareness and conversion. You can start by installing the Ako Retargeting app on the Shopify app store. Ako Retargeting is a cost-efficient tool that could help your business increase awareness and conversion. The app helps you get your potential customers back to your website by delivering the most relevant product information to them at the right time, right impression and right cost. You can learn more about Ako Retargeting here: https://medium.com/@akohubteam/what-is-ako-retargeting-c43bda83143b.
Hope this helps with your business, good luck!