Hi @Refoundware
This is PageFly - a Free Shopify Landing Page Builder. I would love to provide my recommendation for your store based on 4 years of providing solutions for over 70.000 active Shopify merchants.
After spending a few minutes on your store, I have some recommendations that might be useful for you and hope that it can get a better chance of gaining sales.
1. Navigation bar
- I suggest that you should group the same categories of each collection and show them all on the navigation bar. For example, you can follow this solution, customers will easier to define all the categories and find the wanted products faster.
2. Hero banner
This is the first thing customers see when they access your store, so make it be more attractive and the image should be relevant to your products, or you can put a banner's promotion here to promote your campaign.
I suggest that you should use a full-width display for this section and inside that add a CTA button to encourage customers to click on it.
3. Featured Collection
On the Homepage, you don't have to display too many of your products, you can display only some products are On sale or Best Selling. That's a FOMO method that encourages customers to buy more products.
I recommend that you should 1 section here that help customers buy through Categories (Ex: Jacket, Kimono, Shirts, ....)
4. Testimonials
The current testimonial is quite dummy now, you should update the avatars and contents to make its credibility better.
The 'Free Facebook Reviews' here is redundant, you can find a solution to hide it on your store.
The current design of your store is quite simple and not attach customers to make them stick in your store, so I suggest that you can try some other template with a modern style.
For the home page layout, I think you can take a look at this homepage anatomy:
You can refer to our educational album: "Ecommerce Website Personalization" to personalize your homepage and know how to build an effective homepage layout.
What helps you to build your store more easily is a page builder. It would be a good choice for you to have attractive and powerful pages quickly and you will have lots more time focusing on marketing strategies, so you can consider checking PageFly.
Above are all my recommendations for your Homepage, hope that it might be useful for you.
Cheers!
Dear Renn,
Hope the following suggestions will help you.
- Do retargeting ads
- Add favicon
- Improve your store speed for mobile.
- At header
- At footer please check the link of "Powered by authenticity, connection and self expression <3"
- Collection page layout needs to improve
- Product page layout needs to improve
- Do Cart Page Modification with discount code , Gift wrapping , additional cart notes , delivery date picker, i agree with terms and conditions, trust badges, etc.
Hey Renn (@Refoundware),
I've taken a look through your store and I have a few suggestions.
You had mentioned sizing, I think that's a really big thing that is currently missing but you said you are working on it so that is great.
While you are working on your product descriptions, I'd add in the condition of the item as well as brand names and estimated retail price so they have some sort of price reference (see ThredUp for what I mean). While you are working on the descriptions, I'd also recommend taking some time to work on your SEO as well (you edit it from the same page). By default, Shopify will pull your product titles and descriptions and use that as your SEO (that is what is happening in your case). You have some unique names for your products which is fine, but not for your SEO. SEO is about using the same words that a person would be typing in Google when they are looking for the kind of product you sell. For example, someone might search "BRAND NAME ski jacket" or "vintage jean jacket"
We created a video walking you through how to do your SEO:
Next, I'd add a Favicon:
Now, to address your traffic. When you get traffic and little to no sales it either means you are getting the wrong kind of traffic (not your target audience) or there is something within your store that is turning people away (product prices, shipping time, shipping cost, a site error etc.). With your store, it's hard because most of the items are going to be available in one size only so until you build up your stock you are going to have people who click because of a certain product but if it's not their size and they cannot find anything else they like, they will click off. Additionally, your pricing, although it makes sense, it may be higher than most would expect to pay for second hand items so again, like I mentioned previously, having an estimated retail price would be a great addition to your product listings.
I think you have potential here for sure - a lot of the current offers for second hand online stores such as ThredUp or Poshmark are popular mostly in the USA. You are in Canada so you can offer faster and less expensive shipping, Best of luck!
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