I launched on Saturday, targeting dog and fashion lovers with my designer dog Apparel brand “FURRFETCH” " I have been doing FB & Insta ads. My Instagram has over 800 followers since Saturday and I am actively interacting/posting with my followers.
I have had over a thousand views on my site with only one sale.
Please look at my site and give me an honest opinion and recommendations. I have a very limited budget and can't continue with the ads. Any feedback is appreciated!
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Hope you are doing well.
I've gone through your store thoroughly and I must say I found the user experience very rich and friendly. The website has been designed very meticulously and I am sure, it will be a hit in no time.
However, there are a few things, that should be taken care of.
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This is an accepted solution.
I've taken a look through your store and I have a few suggestions.
First, your homepage. The photos display well on mobile, but on desktop they are cut off and a little blurry. Use high resolution images so you don’t get stretched out, blurry photos. I'd also recommend cropping them to the recommended banner size so that you can crop the image where you see fit.
At your checkout, phone is currently a required field. I would change this, it will be a deterrent for some people.
When you get to shipping, no estimated time of delivery shows. It should display right away instead of in a follow up email, people want to know this information before they pay.
The next thing I noticed was that you don't offer currency conversation. This is especially concerning because if you ads are reaching people outside of this currency, the traffic unfortunately isn't going to convert.
As for you ads, when you get high traffic and no sales it either means you are getting the wrong kind of traffic (not your target audience) or there is something within your store that is turning people away (product prices, shipping time, shipping cost, a site error etc.). We recently released a 2021 Shopify Ad Strategy video that I'd recommend giving a watch:
Three final things:
Remove "Powered by Shopify"
Some of your products are missing product descriptions. This one for example.
And finally, spend some time on your SEO. By default, Shopify will pull your product titles and descriptions and use that as your SEO (that is what is happening in your case). You don't want to leave your SEO to default, you want to be intentional about the words you use so that you are reaching your intended audience. A common mistake in SEO is using the wrong words. You have to include words that a person trying to find your product would search in Google. We created a video walking you through how to do your SEO:
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Best of luck!