I'm Benjamin and im currently doing an internship for Urban Nature Culture. I wanna try increase the conversion rate and I have made some adjustments so far. I do not see any improvement and I would like to ask the Shopify community if u have some advice to possible increase conversion rate. The website is: https://www.urbannatureculture.com
Any advice is welcome! Thanks in advance
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Split test custom built landing pages. Direct social media to page. I believe adding value before promoting your products is more important then ever in 2019. I have few ideas on how you could do this. Reach out if interested CLICK HERE
How to add VALUE to your landing pages CLICK HERE
Suggestions to improve website
Stories Page: Has no stories ?
Look Book: Page error
Blogs: This is great. Maggie from @Rockpapercopy could help with the SEO. She also has lots of valuable content around SEO that could help.
About Page: Love it
Footer: I'd make the colour slightly different from normal page colour.
Good luck with your internship
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The store looks really great. It's crystal clear what you guys are selling and the income level you target.
Improving the conversion rate is a long, challenging, but insightful and motivating process.
The first step I take is to use an audit tool that could help me get started:
✅ Google Analytics installed
✅ Quality pictures and clear product description
✅ Basic on-page SEO tags in place
✅ the Instagram account looks excellent, try to get more traffic from there to your products
❌ On the product page, the Twitter link isn't working
❌ the loading time is quite slow
❌ Definitely add testimonials and social proof for your price range
❌ no CRO (Conversion rate optimization) tools
❌ the font is quite hard to read, it's fancy, modern, but hard to read especially on the blog
❓are you using retargeting (Google and/or Facebook/Instagram)
If I'm not mistaken, with what data I could gather about your website, at 2% conversion rate you are generating at least $5k/month sales.
To generate more sales, you could either increase the Average Order Value (sales product bundles, volume discounts) or improve the conversion rate (testimonials, social proof). I wouldn't add any urgency (limited offers, countdown timers) as your target most probably won't like that.
You can add urgency & scarcity using remarketing, though. For qualified traffic (i.e., returning visitor, view product page, spent more than 30s on a page) you could offer a discount.
For further analysis, we've published a Google Sheet checklist with everything you have to go through > http://bit.ly/Store_Optimization_Checklist
I hope that helps, and soon you'll become their new CMO. 🤞
Hi @Benjamin15 ,
Your store looks neat and your products are really amazing. As the other people suggested, there are still a few things regarding with the page speed and performance need to be improved, please do that. Once you have done all these things then you can depend on some very useful apps in the Shopify app store to boost your sales and conversion rate.
As @danielpirciu mentioned, you can use apps which helps to increase average order value, Conversion rates, and sales. I have some good app recommendations for you, see it from below.
Sales and Discounts: This is another category of apps you can use to increase sales. These apps enable you to assign discounts on certain products and shows as flash discounts to the users during their purchase. This will intrigue them to make the purchase. "Bold Discounts" is such an app, which help you to set discounts on products and show them as flash discounts to during product browsing, This can help you increase your sales.
Urgency & Social proof: The apps in this category help you display the product reviews on your product page. This creates trust in your products among the users and encourages them to buy it. "Urgency, Social Proof & Timers" this app would be a good pick. It has 3 in 1 feature for creating urgency, Social reviews, and timers.
Upselling and Cross-selling: Apps in this category help you increase the average cart value by pushing products during the purchase. It will be showing your customers the products that perfectly complement their purchase or better product with a slightly increased price. "Upsell with AI recommendations" is such an app it works well with Home and Furniture products. This app is not only upselling products but also suggesting similar looking products as per the user's likings.
Good luck :)
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