I'd really appreciate your help.
I've outsourced a marketing campaign to drive traffic to my new site, and I'm seeing tons of traffic (1500 Visitors Yesterday), but my analytics show that they only viewed the home page.
Is it possible that the marketing I outsourced is a scam and the traffic is not genuine? Or is there something with my page that is chasing customers away?
Any feedback would be great, thank you.
My website is
Wishing you all success and nothing less.
At the moment your website is lacking a lot of key elements you need to convert visitors into sales.
Few areas you need to work on
I also completed a detailed review going over these problems but couldn't find anywhere to contact you. Reach out and I'll send that over to you.
Congratulation for your store. We have gone through your store and hope the following suggestion will help you.
1. Optimize your store loading speed for mobile and desktop
2. Design can be more better and organized
3. Optimize your each product landing page
4. Optimize your store for SEO
5. Go dynamic product remarketing
6. Add blog section
7. Add policies pages like: refund policy,shipping policy etc. at footer
There are other areas you need to work
Need more experts tips? Please find experts here: https://www.mswebdesigner.com/products/get-expert-guidance
Thanks & Regards
MS Web Designer
Hey there, @Condy!
Ryder here, from the Social Care Team at Shopify. Thanks for posting! I'd be happy to offer some insight when it comes to marketing your store.
There could be a few different factors that are impacting the behaviour of your visitors. I recommend inquiring with the marketing agency on their methods of marketing, and how they target the correct audience. Do you have a clear outline of who your target market is? Do they? It's nearly impossible to run a successful marketing campaign without knowing who your target market is. It's also a good idea to start off by running a few ads yourself first, so you have a better understanding of how you need to reach your target market, and thus better manage the marketing agency you hire.
If you go into your Shopify Admin and select Analytics in the lefthand menu, you'll be able to find your Overview dashboard. In the Online store sessions section, click View report. This will give you more information on the behaviour of the visitors that have arrived to your store. Under the Pageviews visual, you'll find a data report of your online store sessions. On the top right corner of this report, you can click the Edit columns to add additional columns for more information about the sessions. Some columns I recommend checking out include the referral URL (to know how they arrived to your site), device type, country/region, landing page URL, and pageviews. If you have more pageviews than visitors on a specific line, then your visitors have visited more than just the home page. If your current visitors adding to cart or converting into sales, they may the wrong audience for your products.
Since this marketing company doesn't seem to be helping at the time being, you may choose to stop working with them. If you decide to try marketing on your own, the first step would be to develop a marketing plan. There are many ways to market, but the good ones to start with are through Instagram engagement and email marketing. If you'd like to jump into paid advertising, we have a free Facebook Advertising for Beginners online course in our Shopify Academy that will help you understand the basics. Afterwards, if you're still interested in hiring someone for marketing, I recommend hiring a Shopify Expert to help you out.
Lastly, I'd like to make a couple suggestions to improve your store's user experience. You'll want to make these changes before you continue with your marketing plans. Many visitors will want to learn more about your business before committing to a purchase. For that reason, having an About Us page is crucial. On this page, you'll want to include who you are, why you are, what you sell, and what your mission is. This is a big selling point, as it's your opportunity to convince your visitor why they should purchase from you, rather than a similar business. You can learn more in our How to Write an About Us Page guide.
You'll also want to add a contact page to your store to ensure your visitors have a means of contacting you if they have any questions - this is another easy way to lose a potential sale. Additionally, adding store policies and your own product photos are key to building trust with your customer. Currently, the product images you're using look like they've been taken from the suppliers. Anyone can easily reverse image search those photos to confirm that they aren't your own products. Taking your own product images not only allows you to provide uniform imagery (consistency is important for visual appeal), it also gives you an opportunity to ensure the products you're selling are of good quality. If you'd like any additional feedback for your store, you can post in the Feedback on My Store section of our community forums where you can hear from other Shopify staff, Experts, and experienced entrepreneurs.
I understand there's quite a bit of information here, so please let me know if there's anything I can clarify!
I have reviewed your store and first impression of store is good but I can confront you to some of the things in a very simple way, it will help you in improving UI and overall functionalities to become more user friendly and eventually leads to sales.
You don't need to be disappointed, as store is decent,unique and attractive but not that engaging or encouraging to customers.