Our shop gets a lot of positive feedback due to our locally handmade products, but overall we have a very high abandoned cart rate, above 70% and I hate the idea of how many lost sales without knowing why. I would so appreciate overall feedback of our shop and your insights at the cart if you could? It would be SO appreciated! Thank you!
As people move from Add To Card to Checkout to Purchase... you will lose at least 30% (if not more) of the people at each step. This is pretty normal for ecommerce brands. Make sure you are running a Facebook Dynamic Product Ads campaign to show ads to people who have Add To Card/ Initiated Checkout but have not bought. This campaign is always our best ROI for our ecom clients.
Looking at your store and going through your homepage, you have beautiful product photos across you site... even the non-product photos are great. Honestly one of the best sites I have seen on here ask for feedback this year. Here are some tweaks you can make but again your site is great and these are cosmetic changes at best:
Product Page Feedback
Your store is beautiful as I said above and these are cosmetic changes at best. Hope you found this helpful, if so please click "like" below to let me know.