Hey Upper Caze,
Keep the following points in mind for better store optimization:
Hoping the visitor traffic gets converted to customer sales very soon.
Congrats on your store, I've checked it out and I must say I really like the products displayed here, I come from a design background and I can give some suggestions to change your visual appeal of the page, for starters, the look of the UI is clear and clean, that actually solves half the problems, it's just the layout of how things are kept that needs a visual change, I like it that you have kept a big image on the landing page, change that into a slideshow of different offers and specific main products of your page, move the category list at the bottom of the page right after the slideshow., it shows the better flow of the website, the testimonial pages look good, can add a blog page to the site about your experiences and also upcoming products and market study. the page is missing banners of offers and CTA buttons that lead to those offers might want to add them to the page. also, I feel product labels can help in a good way for sales, it helps define your product catalog better. ill leave a link below to help you out with that