My FB ads reaches people but store getting 0 traffic

New Member
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Hey fellas , so i've worked on my website for quite time now . for like over a month .i scarcely know everything but im very beginner in facebook. i launched my first test advertisement for 5 dollars. the ad reached over 500 people .but my store wich had the link on ad , reached 0 people , i mean 0 traffic for 500 people and im wondering if i  did something wrong is this normal ? i mean i understand if there's no purchases but zero click on link ? i must do something wrong and this is my store btw : hermanjensen.com

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Shopify Partner
844 21 243

Hi @imaginewhiteboy !

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If your website doesn’t have a blog already, make creating one a priority. But if you have a blog, it gives people a reason to keep coming back. Blogs also help improve your SEO because you’re constantly adding new content to your page.

When it comes to single-item stores it might be challenging driving traffic and have sales because the market for that product might not be too big. That is why I advise to work in partnership with other companies that sell complementary products or services.

Implement an opportunity to log in and sign up using Social Media account. We all have accounts at least in one social media. And if I have an opportunity to create an account just with one click, I will do it. having an easier way to Sign in will help you gather customer base. The most valuable thing for a company is the customer.

For adding the functions above you can use several apps. However, if you want to get all of them at once just with a couple of clicks, try  Growave.

We have 6 great features -Reviews, Wishlist, Rewards, Social Login, Instagram, Discounts, etc. 

There is a free plan available.

 Hopefully, I managed to help you. If so, please let me know by liking this post.

Growave is the all-in-one marketing platform that has
- Visual Reviews with automated emails
- Loyalty&Rewards
- Wishlist
- Instagram
- Social Login + more

Increase conversions with ease here
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Shopify Partner
2057 115 372

Hello @imaginewhiteboy, I hope you are doing well! Give product recommendations like trending, new, recently viewed on the homepage. 

The home Page should flow better. I would recommend setting it out like this. Slideshow Image- Collection List- New arrivals, Bestsellers- Testimonials- Newsletter sign up box- Instagram Feed

For getting more conversions and sales you can target your customers by sending automated emails that help to improve the relevancy and timeliness of your campaigns. You can use triggers and workflows to automatically send messages to consumers after they take a specific action. For some reason unknown to you, they leave without making a purchase but with email automation, you can make sure that this user receives an email shortly after they abandoned their cart, reminding them of what they left behind and asking if they need help completing their purchase. In this case, email marketing automation turns a missed opportunity into an opportunity to build a stronger relationship and make a sale.

For getting more sales and revenue you need to focus more on customer engagement. You can give loyalty points to your customers on activities like visiting your store, signing up, follow or share on social media, allowing for push notifications, reviews, and many more. This will entice your customers and help you to get more email subscribers, push subscribers, collect more reviews. They will come again to your store to make a purchase in order to redeem those points which will double the sales and retention. You should start using the customer timeline feature to track customer journey right from the sign up till each and every activity like when the customer has last visited your store, Email opened, push received, products purchased, etc. This will help you to take action by knowing their behavior accordingly. You can add web push notifications, it will help in retargeting your customers.

If you would like to implement the above features/ customer engagement or marketing tools in your store. I would recommend you to install the all in one Shopify app AiTrillion. I am sure you will find it useful.

Hope this Helps! 

 

Sachin D | Shopify Growth Expert @ AiTrillion

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- 10+ Years of eCommerce experience.
- 1400+ Stores Designed on Shopify.
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Pathfinder
122 11 44

Hey @imaginewhiteboy 

My first impression of your store is that it is very organized and ticks all the boxes on my checklist. Congratulations for that. 

However, it can be frustrating to be doing everything right but still not getting your traffic converted to sales. You may find comfort in knowing that you're not the only one on that boat. Millions of Shopify store owners are facing the same problem. This is not because you are necessarily doing something wrong, but rather because Sales is an organic process, involving people getting to know you, visiting your brand, looking at your products, comparing them with others and finally making the decision to purchase from you. So this takes some time, during which you have to hold on tight. But, you can't be just passively waiting for sales to grow, so I would recommend you look at these tips and see which ones you can use: You have great faith in your online shop, but why aren’t visitors converting? 

Another Thing you could consider: Not all traffic is good traffic. 

Traffic will only have any chance of converting to sales if they are being generated by the right consumer. If your product is for females under age of 30, but your ads are being viewed by males over 50, that is a lot of traffic, but it will never convert to sales. So, before you spend on targeting, a good idea is to have a simple Google Trends search, that will tell you who is looking for the products you search, what is their age, gender and location. Then you can put forward some really targeted ads that are bound to generate clicks. 

Finally, few feedbacks on your store: 

a) consider putting a chatbot. makes customer data collection a lot easier and solves common questions without bothering you. 

b) In your captions, you can use the keywords you find on Google Trends search, so that they pop up on the site, when searched

Best of Luck and Thank You!

If you found this helpful, leave a Like to let me know.
If this answers your question, please rate this as an accepted solution :)

M, from the Business Development Team of
Cutoutwiz
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Excursionist
22 1 8

Hi imaginewhiteboy
I am just a Shopify owner so won't be selling you anything, just honest feedback. 
I only have one major thing to say which is please have someone fix your grammar mistakes. "Let It Make Your Confidence" does not make sense to me. But upon reading Your Story and other paragraphs as well as the testimonials, there are just too many spelling and grammar mistakes.
I do like your shoes though, and I wish your all the best with your store.
King Regards

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