A few times I have tried FB ads to generate sales. I always get the same outcome. Lots of traffic, lots of people adding to cart (which is a good sign), lots of people going to checkout but then leaving before making payment!!! Please help me figure out what I am doing wrong. URL is www.igotknowhow.com
Top 10 Reasons for Abandonment During Checkout
Welcome to the Shopify family! It's a great start - the website is already in a great shape. There are a couple of things I noticed though. I'll just put them down below.
- Testimonials and reviews are pretty important too because like many other people, I too, like to buy only those products which have amazing reviews.
- When I reached your checkout page - the check out button is covered with the chat buttons making it confusing for the user. Fix that, I would say.
- I missed seeing any social proof and urgency in the catalog. Something that would catch my attention and drive me to buy immediately.
A suggestion here. You could add some kind of stickers or labels to highlight things like trending, sale, or free shipping etc. The Shopify app store is source of some really good Apps that can give your catalogue the focus it really needs. That's the best way you can make sure that you can convert a new visitor into a buyer!
Something like this maybe -
Do let me know if this is useful for you.
Hope to hear from you soon! Till then, good luck and do stay safe!
Have you implemented a tracking pixel on your store? That will allow you create a better audience to advertise to - so you make sure that you target the RIGHT visitors.
You can use the Pixel Magic app to add multiple pixels for Facebook (and a bunch more sources like Pinterest, TikTok, Snapchat etc). It's really easy to use and no code involved!
You can find the app here: https://apps.shopify.com/pixel-magic-1
Good luck with your store!