Hey Eliot Grey,
"A very good start", but you still have a long way ahead to reach the pillar of success. Pay attention to the below-mentioned tips to make your store perform well:
May there be showers of sales once again after store optimization.
Hey @MrRan27, your store looks great. You need to make your interactive by adding some marketing tools in your store which will help you to keep customers engaged in your store by enhancing their browsing experience.
You should add a loyalty reward program to your store. You can give loyalty points to your customers on activities like on signing up, leaving a review, allowing for push notification, and visiting a store. This will help you to entice customers and will increase the number of push subscribers, email subscribers. This will also help you in collecting the review. You can send an in-email review form to your customers. This can be sent automatically.
Integration of loyalty reward program with web push notification, review, email marketing and with full automation results in wonders for the eCommerce stores. It will help you in increasing conversions and sales on your store and retain the customers for the long term.
Add a referral program. A referral program can help optimize your sales cycle, help you produce quality leads, and take your marketing efforts up a notch. People are more like to make a purchase when a product is referred by any friend. You can boost your marketing ROI and drive conversions with referral marketing. Also, it builds up your social proof and social currency, develops an engaging way to communicate with customers in multiple channels and hit right on your target market.
If you would like to implement this functionality in your Shopify store you can install AiTrillion.com. It is 'All in One' Shopify app that has all the essential features in a single app. You can check it out.
Hi @MrRan27 ,
Congratulations on your store. the store is looking nice. I've some suggestions for improvement.
1. Move the store logo to the left and place the menu to the center.
2. The Home page is looking clumsy and as you' ve a lot of sections on the home page, it's taking a while to load. You can redesign the home page to look simple.
3. Add product reviews
Most of the customers read the review before purchasing the product.
4. Try to maintain the same image size while listing products.
5. Use the same font for the whole website.
6. Add more payment options other than PayPal which will be convenient for the customer to purchase products.
I also did a flare check on your site. You have only 203 results indexed by Google. But your website has 330+ pages. Before you think of ranking you should ensure your pages are found (indexed by Google). You can submit your store content regularly to all the major engines, or consider using a convenient tool like flare by Mansion Ecommerce. flare automatically detects site changes and verifiably informs major search engines like Google & Bing. Plus! only flare can submit individual URLs to Google & Bing, allowing your prioritized pages to be indexed first and fast.
Hope this was helpful!