The UI is exactly in accordance with the store theme. However, some things to improve are as follows:
Hope your store gets better and generates a lot of conversions in the coming days.
I love your website and the idea of turning your pet into a masterpiece! I know increasing conversions can be difficult and I talk to many merchants who deal with this as well as shopping cart abandonment. Offering alternative payment options is a great way to increase conversions and I work for Klarna that offers buy now, pay later options, our merchants are seeing increased conversions of 44% after implementing our installment option. It gives consumers the flexibility to spread out their payments over time with no interest and we also pay you upfront and take on all the risks of any chargebacks. Here is a little more information and how to get started.
Great shop and interesting niche! I could see this doing really well. Overall your shop and design look good. One thing I'd recommend is making it easier for your visitors to quickly "add to cart". I know you have a lot of SKUs so it makes sense to have them in collections, but I'd test a simpler hero section with your best selling product along with a "Buy Now" button. See how that converts and continue to iterate. The idea here is to quickly give the visitor what they are looking for, and limit the time they spend clicking into collections. If you can guide them into making a purchase with clear, distinct "call to action" buttons, I think you'll see a lift in conversion rates.
Hope that helps!
- Add web push notifications, it will help you to retarget your customers even when they are not on your store. It will also reduce the abandoned cart rate.
- Add a referral program. Referral marketing is a cost-effective way to gain new and loyal customers. Because people are social creatures, individuals that are referred to your company are much more likely to remain loyal customers.
- Start using a loyalty program and referral program to entice your customers. It will help you build a loyal customer base. You can give loyalty points to your customers on activities like signing up, allowing for web push notifications, make a purchase, visiting a store and many more.
This will help in doubling the sales as when you give loyalty points to your customers they will come again on your store to make a purchase in order to redeem those points. You can give rewards to your customers to redeem those points.
- Add a countdown timer to generate curiosity amongst customers to purchase a product.
If you would like to implement all these I would suggest you to install AiTrillion.com It has all the features in a single app and is a fully integrated app. It is all in one Shopify app. Plus you don't need to install multiple apps. You can check it out. I am sure you will find it useful.