My fashion jewelry store got 400+ visits per day/ 200+ likes on FB in past week, and got only 1 sale in past month... is it just a matter of time?

CeciliaILLUMINE
New Member
3 0 0

Dear all,

 

I just started my business about fashion jewellery: https://illuminejewellery.com 

In the past month, I got at most 400+ visits per day, and 200+ followers on FB.

I tried FB ads/Google ads (a bit)/Influencer marketing... and only got 1 sale so far.

 

I suspect the reasons should be:

- My products lack of uniqueness and dont stand out among the red sea market (too general niche).

- Too short time to build a trustworthy reputation for my brand.

- The price is not competitive.

Besides, I assume my website content may need to be polished as well, and SEO... but as these take time to work, I wanna focus on social network marketing for now which drives traffic quickly.

 

Other than all these I can think of, I wonder do I miss any other important metrics?

Any comments/advice/suggestions are much appreciated! 

Thanks in advance! :)

 

Cecilia

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Pollen
Excursionist
72 0 8

Hey there,

I love the brand name. For the most part, your site is well designed. Your product listings are pretty well designed, but your home page needs some improvements:

  • Add a favicon
  • Your banners hide your account, search and cart buttons. I'd recommend banners with a white background
  • Your About Us page could use some expansion

For inspiration, here's a store with an AMAZING home page: https://www.grayers.com/

And when it comes to FB ads, manually targeting your audience can be a pain. Check out Shopify apps like Pollen (https://apps.shopify.com/poln) that handle targeting, A/B testing and budget optimization for you.

Put your Facebook Ads on Autopilot - http://gopollen.com
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CeciliaILLUMINE
New Member
3 0 0

Hello there!

Thanks for your kind suggestions! :)
I've added the favcon, and changed the color of the theme to highlight the account/search/car buttons.

I'll work on the ABOUT page and check the app soon.

Yeah I definitely need to put more effort to polish my website I guess... and FB ads!

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CeciliaILLUMINE
New Member
3 0 0

And... VOILA! I have added the expansion for About US page: https://illuminejewellery.com/pages/story-of-illumine

Will continue the work to improve the website.

Any input is welcome any time! <3 <3 <3

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AnnaBijou
Excursionist
37 0 9

Hi Cecilia, 

From reading your post,I gather that your Shopify store is new. This jewelry specific app (https://apps.shopify.com/jewelry-store) allows you to find and partner up with other jewelry retailers and wholesale manufactures. This can help build your reputation and increase products and sales. 

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