I just started my business about fashion jewellery: https://illuminejewellery.com
In the past month, I got at most 400+ visits per day, and 200+ followers on FB.
I tried FB ads/Google ads (a bit)/Influencer marketing... and only got 1 sale so far.
I suspect the reasons should be:
- My products lack of uniqueness and dont stand out among the red sea market (too general niche).
- Too short time to build a trustworthy reputation for my brand.
- The price is not competitive.
Besides, I assume my website content may need to be polished as well, and SEO... but as these take time to work, I wanna focus on social network marketing for now which drives traffic quickly.
Other than all these I can think of, I wonder do I miss any other important metrics?
Any comments/advice/suggestions are much appreciated!
Thanks in advance! :)
I love the brand name. For the most part, your site is well designed. Your product listings are pretty well designed, but your home page needs some improvements:
For inspiration, here's a store with an AMAZING home page: https://www.grayers.com/
And when it comes to FB ads, manually targeting your audience can be a pain. Check out Shopify apps like Pollen (https://apps.shopify.com/poln) that handle targeting, A/B testing and budget optimization for you.
And... VOILA! I have added the expansion for About US page: https://illuminejewellery.com/pages/story-of-illumine
Will continue the work to improve the website.
Any input is welcome any time! <3 <3 <3
From reading your post,I gather that your Shopify store is new. This jewelry specific app (https://apps.shopify.com/jewelry-store) allows you to find and partner up with other jewelry retailers and wholesale manufactures. This can help build your reputation and increase products and sales.