Hyde here from Shopify. You're just 15 and you've started your own online store? Kudos on that! Also, it's a pretty well laid out store, with pretty funny, witty products on it. Nice one.
The recommendations I'm going to make are common ones, and it starts with the principle "Content is King".
First off you need an "About Us" page, to explain your brand a little more, engage your customers, make them feel like they're dealing with a real human being who is on a mission to entertain and brighten up their day. Here's what an About Us page should contain and here's how to create one!
Similarly, you need a "Contact Us" page for your store to encourage trust from your customers, so that they know they can reach you.
Beyond this though, you need to be thinking about creating regular content that can be shared around social media and that will draw attention to your brand. I know you mentioned TikTok - that's a genius move, and you're on to something. There seem to be a few guides and suggestions around that already, like this one.
However, I thought I might link you to some other idea below:
- 11 ways to step up your content marketing game
- Marketing to millennials
The bottom line is: you'll want to create original and innovative content to capture your customer. Two ways to do this are:
- Create blogs this is super important (although, who knows, TikTok may take over soon) and here's why it's important. You could possibly consider including TikTok videos into your blogs?
- Add a video to your store - people respond to moving images and this is why it's important. It doesn't have to be super high production value, and it doesn't have to be the most highbrow or high concept either. It could be as simple as a webcam introduction to who you are or what you're about, or it could be an abstract collage of people wearing your product (sort of like this one for a brand called Black).
When I was on your store I noticed you didn't have your favicon set up. This is a really cool feature and it makes the page look a lot more trustworthy and professional. The favicon is the little logo you see in the tabs on your browser.
You can add your own logo to your store in the theme editor by going to Theme settings > Favicon here:
I hope this all helps, but if you have any other questions let me know!
All the best, Hyde.
Hi, salahiguess! I would recommend you to contact Cools and try to add your merch there. This might have a great impact on your sales (but I'm not sure). Anyway, you should try to find different places for promotion.
Hello @salahiguess ,
I just had a look at your store, your store looks great. I have a few suggestions for you hope they might help you.
I hope our feedback helps you.
Congratulations on your store page! It's quite well done. I like the minimal theme that you have selected because it keeps the focus on the products themselves. Most things on the store have been done right. I saw a couple of things that could be made better though, so I thought I'd share them with you.
Do let me know if this is useful for you.
Hope to hear from you soon! Till then, good luck and do stay safe!