Your website looks nice!
I noticed that your sign up discount doesn't match. It's says 25% off, but then if you click on it, it's a 15% off!?
I know you have the code posted, but it's just a little confusing.
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Hi Jasmine! Maggie, a Shopify Partner here :)
First of all, your online boutique looks exquisite! The name, the logo, and the website colors are all beautifully put together to create a strong branding - it’s hard to believe you’ve only been operating for over a month. Your products are very good quality and they are targeting a defined customer - as you mentioned in the post - the new brides. Which means your marketing can be stronger and more powerful, as you’re focused on one type of customer.
I’d love to see the ‘bridal’ branding a little bit more across the website - with your taglines, product titles, additional content etc. I think it’s a little bit unclear at the moment on your website that your lingeries is tailored for the brides. Your conversion and sales will be much higher - as the bridal market justifies more sophisticated items and premium pricing.
Consider also defining your marketing strategy. With your website looking beautiful, and absolutely ready to convert, if the sales are not there, I would look into getting more relevant traffic.
I’m not sure how you promote your business at the moment, but if your focus is on the bridal market, I recommend building your presence in these communities. Make sure you are active in the bridal discussion groups, advice forums [there’s so many of them on Facebook] and on other platforms. Just see how many of them you can find just by doing a simple Google search:
Your social media activity is also vital. When posting on Instagram, use the most appropriate hashtags [find the most relevant for the bridal niche using hashtagify.me] to get found by the customers searching for your type of products on IG.
Pinterest should be your platform of choice as it’s a heaven for the brides. They love creating their dream weddings and building outfits with the pin boards. Your profile needs more content - you currently only have three boards with 12 pins. Your focus should be on this platform. Pinterest is perfect for your niche, yet this platform is often underappreciated. The pins you post only get more value over time - and they will always appear in the searches [as opposed to Twitter or Instagram], as long as you describe them in detail using relevant terms. So I recommend investing in a powerful Pinterest marketing strategy and learning how to promote on this platform. Look how other brands display their pins:
Make sure to use your target keywords when describing your pins, writing titles for your pinboards and creating a description for your profile. This all will help you get discovered quicker.
Not sure if you have tapped into an Influencer marketing, but you should include it in your marketing plan as well. Just make sure the influencer has got the organic, active followers that are relevant to your niche [you should check their followers’ profiles to determine whether these are brides to be, or just profiles that like following this kind of content. The brides to be, by default, are most likely to buy from you, therefore running an Influencer campaign with this particular influencer would be most profitable for you]. Learn more about Influencer Marketing here: https://www.rockpapercopy.com/influencer-marketing.html
Bridal business is huge in USA - have you tried teaming up with the bloggers in your niche to be featured on their platform or invest in affiliate marketing? That would work beautifully for you, as your ads would appear on the bridal platforms, where soon to be brides are looking to find the suppliers for their big night - so your store should be visible there to win new clients.
Your marketing efforts need to stand out from your competitors. Study what your competition is doing. Sign up to receive any marketing offers from other bridal-related businesses and carefully review the materials you receive. Then create collateral that improves on what your competitors are offering, both in content and services. For example, if other businesses provide brides with lists of stunning locations for weddings that offer lodging, you might team with a local wedding photographer and offer his service 30% OFF, if the bride spends over a set amount in your boutique [there is a ton of young wedding photographers desperate to get the word out there, so make sure to help them, and win business for you].
Need more ideas? Just search for some inspiration on Google:
Our team can help you outsource the promotion as we specialize in niche marketing. It takes a team of marketing and SEO experts and a lot of time and creativity to promote a bridal boutique. You, as a store owner should focus on running your business, and let the team of specialists take over getting most relevant traffic to your boutique. Email me now at firstname.lastname@example.org in order to learn how we can help you promote your bridal business and drive more sales.
Rock Paper Copy
I love looking at girls in their underwear - thanks Jasmine.....
While all that advice from a Shopify "expert" is fine and dandy, they want money. It's a sales pitch for SEO services. The Pinterest stuff is good and so is hooking up with other people in your industry like wedding planners and photographers etc.
If you want marketing you don't need to pay a team of experts. Google "bride forums" and so many come up it's unbelievable. Get moving and look at everyone you can. If you can find one or more that lets sellers showcase their products and websites that's great for you. We pay $50 a year on our local knife forum (yes it's a long way from bridal lingerie) that gives us a section to showcase new products, run sales, group buys, competitions and anything else we can think of to interact with our customers and push our website.
Also, I'm betting there's a ton of Bride Groups on Facebook where you can post your lingerie and your website for free.
The other big one is bride / wedding shows. We attend - as a vendor - every show we can for our market. Even if we don't make a profit selling stuff (it's nice to make sales though) we give out business cards, catalogs, flyers, etc to everyone who will take one with our website prominently displayed. You have a captive audience at wedding shows since that's all they have come to see - what's the latest in cakes, dresses, lingerie, flowers, decorations etc
You're in California and as the biggest State in the US it must be bursting at the seams (no puns) with girls getting married who would love your lingerie.
Check out these links for wedding shows -
Hope that helps.
Hi Tony, that's also a great advice. Jasmine - thanks again for your email. You can certainly promote your premium lingerie boutique on the knife forum [?] as Tony suggested [while checking the girls wearing underwear on your website], or you can follow the advice of the professionals who specialize in promoting upmarket lingerie to soon to be brides, who as we know are super picky when designing their dream day.
It all depends on your end goal and a target market: whether you want to sell your lingerie to "budget brides" or to someone who wants their fairytale wedding to be an experience to remember. Both target audiences are fine, yet the marketing approach targeting each one is very different and requires more sophisticated approach than paying $50 a year to appear on the knife forum.
Hope it helps,