Half of the page contains your header section, I suggest you can modify it then user may not scroll down to view the your store banner.
I mean check this image https://snag.gy/ecVugC.jpg.
And Follow the below images
https://snag.gy/ftFsHl.jpg. And all legal pages you can follow like https://snag.gy/ftFsHl.jpg.
Need to get the default demo products off the home page (empty product slots that are not actually products).
Reduce the size of the top banner so it's in the screen height prior to scrolling.
Highlight the side navbar somehow...
Fill some of the white space with a color or two, even a grey is workable...
Reduce the size of product images on the home page...they're a bit too large, it's like I'm zooming in but more-so they're up in my face
The prices are extremely high! Pounds to dollars is 1 : 1.29. Look up the prices of same products on other stores and adjust accordingly.
Hi, can I get feedback on how my store is?
There are brand logos on so many of the pictures. People are smart. they can easily look up the brand, and find it for cheaper. Edit out all the brand names and logos from all the pictures