my website is www.inferno-technologies.com
Ive been running a few ads to the website (customers land on the product page). Yesterday the convetion rate was .3% and today just under 100 people reached checkout, but nobody completed their purchase. Does anyone have any suggestions about how to fix my convertion rate?
There is no price for the product until you click a color, and although it says Free Worldwide Shipping, below price it says Shipping calculated at checkout.
Very minimal descriptions, not very enticing for a instant purchase.
Store does not look very trustworthy or "legit". Need to fix the colors, create more than just a Home and Catalog section.
Hi @user346 ,
I took a look at your site, and I am eager to write a feedback for you, because of two reasons:
1) One item stores are specific and need a different approach than catalog sites
2) I believe in your product
Sadly, just by changing little details in the design, it is not possible to increase sales rate significantly.
I thought I will give you some pieces of advice Site-wise and target audience-wise.
As for the site,
The biggest reason of bounce is that visitors are not sure if they want to get that item, or they do need that item at all.
In your case, I would recommend driving more targetted traffic. For that you have to know where your potential audience is "located".
I suggest working in partnerships with other companies that sell complementary items or services. I see that you work in collaboration with Jobon, however I did not find your lighters featured on their site.
If have not worked in that direction yet, here is a template offered by Shopify to help create a business plan https://www.shopify.com/blog/business-plan-template
Hopefully I managed to help you. If so, please let me know by liking this post and marking it as a solution.
The sales and conversion rate of any site is highly dependent upon the store look and maintenence which is the major deciding factor. Talking about your store, it lags certain features which can definitely drive away the visitors from your store leading to poor conversion rate. Following points need to be considered for store improvement:
Hope the conversion rate of the store improves very soon.
For getting more conversions and sales you can target your customers by sending automated emails that help to improve the relevancy and timeliness of your campaigns. You can use triggers and workflows to automatically send messages to consumers after they take a specific action. For some reason unknown to you, they leave without making a purchase but with email automation, you can make sure that this user receives an email shortly after they abandoned their cart, reminding them of what they left behind and asking if they need help completing their purchase. In this case, email marketing automation turns a missed opportunity into an opportunity to build a stronger relationship and make a sale.
Start using a loyalty program and referral program to entice your customers. It will help you build a loyal customer base. You can give loyalty points to your customers on activities like signing up, allowing for web push notifications, make a purchase, visiting a store and many more.
If you want to implement all these I would suggest you to install AiTrillion.com It has all the features in a single app and is a fully integrated app. It is all in one Shopify app. Plus you don't need to install multiple apps. You can check it out. I am sure you will find it useful.
I really like your lighters, such great color choices too! One of the things I would suggest is that you offer some buy now, pay later options for customers on your website. I work for Klarna and it allows them to split up their payments with no interest and its helping increase conversions by 44% and increase average order value. Here is a little more information about how it works.
Hope this can help you some!