My store is clunky and really difficult to negotiate, Please give me your thoughts

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Tourist
5 0 0

Since joining Shopify, I've attempted to create a store, but have found it difficult to work through it: as simple as it is, it is a headache for me and I'd really appreciate any feedback.

 

www.pastcolours.com.au

 

Thanking any respondents

 

Peter

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Shopify Partner
1051 53 157

Hello @pastcolours, here are some suggestions on what you can do to improve your store:-

1. You can give product recommendations by personalizing the consumer shopping experience through gathered data, you can give better suggestions to your customers, which will then increase the likelihood that your customers will purchase a suggested product.

2. Some marketing tools that you should add which will help you to increase the conversions on your store:-

- Add web push notification, it will help you to retarget your visitors even when they are not on your store without getting their email address.

- Add testimonials on the homepage to build trust with other visitors. 

Add FAQ (Frequently Asked Questions), this page allows visitors to find answers to all their questions in one place.

- To increase the number of push subscribers and email subscribers you can give them loyalty points on allowing for push notification, on signing for a newsletter, leaving a review. 

 

If you would like to implement all these features to maximize engagement and conversions on your store I would suggest you to install AiTrillion.com. It has all the essential features in a single app and is a fully integrated app. It is 'All in One' Shopify app. Plus you don't need to install multiple apps. You can check it out. I am sure you will find it useful.

 

Sachin D | Shopify Growth Expert @ AiTrillion

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- 10+ Years of eCommerce experience.
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Yes it is :) 

 

Hi Peter

 

You have a great idea but its just not working right now. Here are some areas you really need to work on ASAP. 

  • Home Page (needs to flow better)
  • Product Page (needs all information about product & Build trust)
  • Site Navigation needs to be simple 
  • Checkout needs to be consistent (add logo) 
  • Website needs to be mobile friendly first
  • Build a connection with visitors 

I also think you're using the wrong theme. Other free themes that are 10 x better then this one. 

 

Overall great idea. Shopify is all a learning curve mate. I couldn't even build a website in 2014 and now I'm a shopify partner and expert. Keep up the good work and you will get there. 

 

Cheers 

Clayton Bates 

Grab Most Detailed FREE Review --->LEARN MORE


Client VIDEO TESTIMONIALS --->VIEW

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Tourist
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Thank You Clayton,

 

I really appreciate that input. You are right about the learning curve too, I am a very slow learner when it comes to attempting things, as whatever I do, I tend to "miss do it" and it turns out not what is in my mind and returning it to how it was is an absolute nightmare, often it just stays the way it is because of that.

Onward and upward.

 

Any suggestions on other templates would be so appreciated.

 

Best Regards

Peter

 

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@pastcolours wrote:

Thank You Clayton,

 

I really appreciate that input. You are right about the learning curve too, I am a very slow learner when it comes to attempting things, as whatever I do, I tend to "miss do it" and it turns out not what is in my mind and returning it to how it was is an absolute nightmare, often it just stays the way it is because of that.

Onward and upward.

 

Any suggestions on other templates would be so appreciated.

 

Best Regards

Peter

 


No dramas mate. Happy to help. Send me a message on below link and I'll send you over some helpful information. I'm also in Australia if you ever want to bounce any ideas of me. 

https://www.inspiresmallbusiness.com/pages/contact-clayton

 

Cheers 

Clayton Bates

Grab Most Detailed FREE Review --->LEARN MORE


Client VIDEO TESTIMONIALS --->VIEW

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Shopify Expert
277 13 54

Hi,  

I have gone through your site. Though it looks good, there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales.

 

Logo & Favicon :

Logo & Favicon -- Your logo should highlight your brand name. Add a favourite icon so users can locate your webpage easily.

 

HEADER & FOOTER :

  1. Header -- Have a sticky header and a clear smart search bar to help users locate the products they're looking for.Also a slide out cart, a cart icon with item calculator must have features. Login icon must be there for buyer account creation before purchasing.
  2. Footer -- Optimize your footer with more professional and functional look and also highlight your newsletter sign up so people who follow your brand will receive more updates about promotions and sales. There are legal policy pages which are missing in the footer that must be included for authenticity and security purpose

 

HOMEPAGE :

A lot can be done to your homepage to make it more informative & attractive.

  1. Banners & Branding -- Add hero banner with prompt CTA buttons that syncs well with your store theme & branding. This banner should include info like free shipping, offers/deals like 50% off, etc
  2. Color, Font & Branding -- Over All Text, Font , Paragraph , Alignment , Spacing , Padding etc should be more elegant so that your store looks well-organized, neat and visually appealing. Maintain the same or similar colors and fonts throughout your store to keep your  branding intact 
  3. Featured Collection -- Add all the top featured collection on the homepage so users know the type of products you're selling on your store.
  4. Featured / Bestseller products -- Engage your customers by letting them know the bestseller products on your store                                     
  5. Testimonials -- They add to the trust factor as when customers see what other buyers have to say about your products, it makes them more sure about your brand.
  6. Highlight your USP -- What's unique about your brand that none of the other Shopify merchants have? This needs to be highlighted in your store presentation, features & more.
  7. Trust Badge on Home Page -- This is important as this helps to build trust and assures your customers that your brand is authentic

 

COLLECTION PAGE :

Your customer views this page to have an in-depth view of the products and services you offer.

  1. Banner adding on Collection page -- Make your collection page stand out with interesting & creative collection banners
  2. Product filter for easy navigation -- Categorize & filter products by their size, color or type so users find product to product navigation easy.
  3. Product Label -- Product labels like % off, ‘New Arrival’, ‘Sold Out’ must be there must be there for the ease of the buyer
  4. Product Showcasing -- Clear product title and description , high quality images , reviews , related products , color swatch function, grey effect for sold out products , product labels . All these features make your store much more convenient, authentic, easy to use and user friendly.
    Example of Good Collection Page

 

PRODUCT PAGE :

  1. Features like custom swatches, product zoom in, product reviews, unique product titles/descriptions and  cart drawer that will make your product page more interactive and user-friendly.
  2. You Can Add Sticky Add to cart / Buy Now Bar on Your Product Page : Demo Example

    This floating bar on the product page makes it impossible for your customers to miss checkout with the always visible Sticky Add to Cart Bar. Here the user can quickly select the variants, sizes and quantities for their order and checkout directly. You can use this app Cart2Sale ‑ Sales Booster
    Example of Good Product Page

 

CART PAGE :

  1. Sticky Buy now or add to cart button ,Sticky cart -- A Sticky Cart feature or sticky checkout bar reduces cart abandonment and engages the customer in your store.
  2. Functionality Of Cart Page -- Discount code , Gift wrapping , additional cart notes , delivery date picker, i agree with terms and conditions, trust badges, etc.  for personalizing your customer's shopping experience on the cart page. You to try our all-in-one app, Cart2Sale ‑ Sales Booster

            Example of Good Cart Page

 

INTEGRATIONS :

  1. Social Media Link -- Include links to your Facebook, Twitter and Instagram or any other social media business pages.
  2. Proper integration of Google Analytics, Facebook store, Instagram store, google search console -- These features will help you track and analyze how customers interact with your store.
  3. Proper setup shipping, taxes -- Set up shipping and taxes options for different areas/countries or for particular products.
  4. Google shopping -- Let your users easily discover & buy your products with Google smart shopping marketing campaigns.


App Integration :

Try This App - Cart2Sale ‑ Sales Booster .
11-in-1 App to Maximize your Sales and Conversion

 

  1. Sticky Add to Cart Bar and Buy Now Button
  2. Sticky Checkout Bar
  3. Sticky Cart Icon
  4. Quick Buy Button
  5. Free Shipping Bar
  6. I Agree to the Terms and Conditions Checkbox
  7. Gift Wrapping
  8. Delivery Date Picker
  9. How Did You Know About Us
  10. Additional Cart Notes
  11. Trust Badges

Please check our fully functional Demo Store

Hope these suggestions are useful for you. Wish you many more sales in the future. If you have any queries, do let me know here.

 

Good luck!

Sudipta 
MS Web Designer | Task4Store
20,000+ Tasks Completed | 1000+ Happy Clients

Want to modify or custom changes on store hire me.
If helpful then please Like and Accept Solution

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