Hello @ocfitness, Here are some ways to make your store even better and make people want to purchase:
- Make these aligned as shown in the screenshot.
- As shown in the screenshot, the cross made- it's not looking good. Make all the products aligned to each other.
- Add a review carousel on the homepage.
- Give product recommendations by personalizing the shopping experience of the customers. Add a section of trending products/ new arrivals on the homepage.
- Add an announcement bar to highlight important information that you don't want your customers to miss out on.
- Add a sales motivator bar to encourage people to purchase more.
- Setup Product recommendations on product pages as well as cart pages.
- Make sure you are targeting the right audience. Paid ads will help you to bring traffic to your store.
- Add a popup with a discount code.
Moreover, if you would like to implement the above customer engagement features/ marketing tools in your store I suggest you to install the 'All in one' Shopify app AiTrillion, a full-fledged marketing solution. It will help you to capture visitors coming to your store and will help in getting more conversions.
Hope this helps!
It's PageFly Page Builder here. I've just been wandering around your store and I have some suggestions to your online business, hope it might help you.
You should add a favicon to your store, by using your brand logo, instead of the Shopify logo. This would help to strengthen your brand and add professionalism to your store. You can find the tutorial from Shopify here.
A sticky menu header helps customers to reach out to the menu and access the menu anytime they want. Especially, the menu has a search bar, and making a search bar prominent is very important. This helps customers feel rest assured and they can search anytime when they scroll up or down on the home page.
Add more padding/ margin to adjust the size of your product list.
As usual, social media is one of the effective ways to get more traffic and make a good connection with your customers. By displaying social media such as Instagram (or Facebook, Twitter) and constantly updating the feed.
I would suggest you add a secondary thumbnail on hover since this is an effective way to add extra visual information, besides that, it would make it easier for users to evaluate products in the product list.
You should add more 3-5 product images for all products. Having a full understanding of products is crucial for users to make a purchasing decision.
Customers need to see many angles of the product before they make the purchase decision. It's also important that you have your clothes and accessories to be worn on the models. This helps buyers easily imagine how it looks on real persons, which ultimately helps to increase sales.
By adding a quantity option, customers can add more products to their cart without spending more time to add and then back and add again if they want to buy more.
I noticed that you have products that have got many colors available, you should consider using swatches to indicate color variations. You can refer to Forever21's website for more details: https://www.forever21.com/us/shop/catalog/category/f21/women-new-arrivals-clothing
This is an important feature of the online store that affects the conversions. Help your customers understand their measurements by using images and texts to show available sizes for your product. Customers will try to make a comparison which will make them purchase a piece that fits their body type.
Don’t forget to include this important information in your product page. People should be clear about the product information before they can make a purchase.
Above are my recommendations for your store and it's really important to customize attractive and unique pages to increase conversion rate.
If you find my answer helpful, like it or give it a thumb up.