Thanks for reaching out today. First of all, congratulations on launching your store! I know the first sale can feel really hard to get but do, it really gives you the confidence to build on that momentum and generate more sales.
One of the first things that stood out to me in your collections pages that could be improved is the organization of your product photos. When you import products into your store, Oberlo and Aliexpress are generally going to bring those stock photos that will vary in how they are showcasing their products. When your collection has a variety of products that don't share the same continuity with the photos, it can take away from the professionalism of the store and make the page look overly busy. What you'll want to do if you set all of the default photo (1st photo) for each product to be as similar as possible. Here is an example website that does a good job keeping their product photo background in sync.
For example, if most of your suppliers offer a photo of the product with a white background, set them as your default product photos. To arrange your product photos, you will want to go into each product and drag the photo you want as the default to the front. I've created a screen capture to show you how.
I think you could also benefit by giving some character and life into your homepage. Since it's the first page visitors are typically going to see, you want to make a lasting impression that engages them. I would suggest going over our Homepage Design 101 Guide that covers a dozen tips and recommendations to make your homepage stand out!
Lastly, I wanted to provide a handy resource for learning Facebook advertising. Running Facebook ads is fairly easy to set up and get going, but as you may have discovered, a great advertising campaign that yields a positive Return on Investment (ROI) is much trickier. It's beyond getting X number of visitors to your store through your ads, but the quality (relevant customers) of the traffic is crucial. We have a guide here that is very useful to those getting started with Facebook Ads.
LIf there is anything else I can help you with, please let me know.
I wouldn't worry too much. Your traffic volumes are still very low and so it's not possible to draw any conclusions so far.
I would suggest trying Google Ads instead of social ads (at least initially). These ads target customer intent much better than social (e.g. someone searching to buy your product, instead of someone browsing Instagram).
Your store and products look good. I would drop the partner products at the bottom as it makes the website look a little spammy. And I would reduce down the number of products you list on the homepage. The job at this point is to get people deeper into the website.
Hope that helps - Gareth
Hi @Guachelli! Gabby here from Spocket's Community team.
I can see that you've already managed to consider most of the suggestions and tips from the other replies so kudos to that! Just wanted to also add my insight to your case:
Hope these help and feel free to respond to me should you have questions! The blog also contains other tips that you might want to consider using as you operate your store.