I just launched my store (woodsideessentials.com) almost a week ago and have started running $5/day video Ads, targeting people interested in "Men's Fashion or Fashion accessories" and living in countries with e-packet shipping.
Overall, I've had over 7,000 impressions and a reach of around 6,700, but only a little over 100 people have actually gone to my website. I just deleted my lower performing creative and only have one ad running, but I'm really confused about what to do next. I've had zero purchases, nearly no actual visitors, and over $100 already invested in my business. Should my ad be better? Am I targeting the wrong audience? Do I need a better product page? or are beaded bracelets, my main products, just not a viable product and should I just move on to another product?
This is my Ad: https://www.facebook.com/watch/?v=599625933945552.
The site has a lot of potential and can perform well- provided some changes are done. Few of these are mentioned below:
Hope your store gets improved and starts gaining sales shortly.
Hi Brian! Maggie, Shopify Expert here :)
Your store looks great and your product page looks perfectly fine. The wooden bracelets niche is quite competitive - but it's good you are specializing in a defined niche. Make sure to research target customer in more detail - see how you can delight them better than your competitors - i.e. with faster shipping, better customer communication, after sale approach, social media giveaways etc. This will help you stand out and connect with the right audience.
Also, if you already have a lot of traffic, but your conversion is low [less than 1%] - consider reviewing your Google Analytics account. In-depth analysis will help you discover where your visitors are coming from and which sources send you the best converting traffic. This will allow you to focus your marketing efforts only on those platforms that convert the best [sending you paying customers]. That’s usually the first step when it comes to optimizing your conversion rate. If you’re not sure how to review your Google Analytics account, please order it below:
Here are a few guides that might help:
Shopify Expert | Ecommerce SEO Wizard
The concept of your store is quite unique and the site suits it pretty well.
There is a pattern that a lot of one-item stores use and it works, and I think you are doing a great job at it as well.
There are a few things that could be changed or just enhanced.
- on the homepage. I would recommend going for a simpler layout of the products. I assume you did no framing on the images to make them sleeker, however with this layout the items do not catch the eye
-I would recommend adding some social engagement or activity on your site, that will help customers make decisions, for instance pop-ups with a subscription and reward for that.
-you could create a link to a collection page on the navigation bar, and put best-sellers as a collection slider instead so that customers have access to the entire list of items right away.
Other than that, your site is very understandable and easy to browse in!
Hopefully it was helpful, if yes please click the like down below:)
Sophia here from Shopify. Congratulations on the store! I love the logo and favicon, and I think the product pages look great as well; They're easy to read and give me all the information I need about the product.
I know it can be frustrating to see low traffic coming through to the website despite the ad impressions, but it can take some trial and error to find the right ad settings. Are there any more specific interests you can target with your ads within Men's Fashion or Fashion Accessories? If you want to keep going with paid ads, I recommend checking out the free courses on Facebook Ads (Facebook Ads for Beginners: Retention and Loyalty and Advanced Facebook Ads: Customer Acquisition) in the Shopify Academy for optimization tips.
In the meantime, here are a few suggestions I have for the website to keep customers engaged when they visit:
When you get into advertising your store, it's expected that you're going to spend money before you make money. You're doing great so far! Keep up the good work.