This is an accepted solution.
Below listed points would surely help improve your store and increase the conversion rate:
All the best for a better store performance!
Hi @MYBUSINESS101 ,
I just reviewed your website. I have noticed a few things that you might consider taking to make your store better.
Featured Images: The featured image captures the first attention of the user. Create good quality featured banner images with interesting taglines to captivate user attention.
I would suggest to check your check out process. Is there any hurdles? I would recommend to make the checkout process as simple as possible for your shoppers.
Also work on to build customer trust, add some trust signals. Trust Signals build customers trust and help users to feel more secure in their buying decision.
Send abandoned cart emails: If you have lots of traffic and little sales due to abandoned carts so you can get lost revenue using abandonment email campaigns. There are many Automated tools for abandoned carts. They can help you increase sales and re-engage visitors to your site who have left. You can also send promotional emails to your subscriber's list.
Create a sense of urgency: Creating a sense of urgency helps increase sales when used in moderation. Take a look at your sales funnel and see where you lose the most leads. Making people feel as if they’re about to lose a great opportunity is a powerful way to drive conversions.
Call of Action Placement: You need a strong call to action to gain people’s attention and to convince them to act. Try to use good CTA to increase conversion and sales.
Ads: If you want to increase sales I would recommend to start off Facebook or Google Shopping ads. It becomes easier to get conversion faster and grow your business with the help of Ads.
Mobile Score: Your google page speed score is 39%. Low mobile page speed may kill your traffic and affect your conversation. For greater success and to deliver a great user experience you should focus on mobile score as well.
Homepage: Homepage could be better and more organized. Homepage content should be strategically decided. You can add more sections such as ‘Top selling products or best selling products’, ‘offers & discount banners’ to engage new customers.
Sticky Header: You can create a sticky header. Sticky header is something that remains fixed to the top of the website, and are visible even when you scroll down. It gives a better navigation experience to the user. Also add a favicon on your website.
Social Media: Integrating more social plugins on your website to increase traffic. Create social media pages of your business it helps to reach more customers. Social media makes your business visible and it expands conversion such as Facebook, Twitter, Pinterest, and Instagram are great platforms for marketing and connecting with your new and existing users.
I hope you like my feedback. Thank you!
I had just now looked at your store, your store User Interface was good, I have some suggestions for you, I hope surely they will help you in increasing your sales:
I hope you like our feedback.
Your site looks quite professional and the items seem to be high quality. The design is simple which makes it easy to browse around the site. based on my experience, I can tell that it is the functionality that is causing low conversions.
Here are some tips to improve that:
1) Implement an opportunity to log in and sign up using Social Media account. We all have accounts at least in one social media. And if I have an opportunity to create an account just with one click, I will do it. having an easier way to Sign in will help you gather customer base. The most valuable thing for a company is the customer
2)Social media has become a huge thing nowadays. I highly recommend taking advantage of that and adding Instagram galleries on your homepage. It will help drive traffic from your site on to your account and vice versa.
3)Imagine if you saw something that you quite like on the store, however want to browse more, get more options and then choose the best one. That often happens to me, because I am indecisive. That is when Wishlist comes in handy. Since you have a lot of products on your site, I recommend adding that feature to improve the user experience on your site. Besides, if the items on the wishlist have not been purchased, automated emails will be sent out as a reminder.
4) Work with Instagram influencers, if you have not yet. Instagram and Youtube are the platforms where people search for inspiration and your clothing pieces are totally appropriate for that.
For adding the functions above you can use several apps. However, if you want to get all of them at once just with a couple of clicks, try Growave.
We have 10 great features -Reviews, Wishlist, Rewards, Social Login, Instagram, Discounts etc. Free plan is available.
Hopefully, I managed to help you. If so, please let me know by liking this post.
Take care and stay healthy <3
Congratulations on your Shopify store. I hope you are well in these difficult times.
Most things on the store have been done right. I saw a couple of things that could be made better though, so I thought I'd share them with you.
Do let me know if this is useful for you.
Hope to hear from you soon! Till then, good luck and do stay safe!